Online Audience Measurement Nobody is Unpredictable

Morocco

Figures are based on Nov 2013 Monthly ratings

CONTENT

• About the Study

• Top Websites in Morocco Ranked by Reach

• Top Websites in Morocco Ranked by PVs

• Top Websites Broken by Gender Ranked by Reach

• Top Websites Broken by Gender Ranked by PVs

About The Study

Ipsos Online Audience Measurement is conducted among internet users to track

their online behavior and usage across websites.

The study concept is build on two approaches in order to deliver the media and

digital industry the most accurate and reliable data.

Approach 1:

Ipsos collects traffic data from participated websites by embedding a tag on

their pages. From tagging the websites, Ipsos Gemius can identify numbers

of “Real Users”, which are NOT uniques, cookies or browsers.

Consequently the media industry can better plan the advertisers campaign

by using “Reach” as a main media indicator

Approach 2:

Ipsos recruit a panel randomly through different means to insure proper

internet distribution and representation. After identifying the profile, each

panelist downloads a sophisticated application on his/her computer that

enables the metering of internet behavior.

The panel approach was introduced since multinational websites and some local websites cannot

be tagged.

Coverage :

The study covers 12 MENA countries:

KSA, UAE, Kuwait, Oman, Qatar, Bahrain, Jordan, Syria, Lebanon, Iraq,

Egypt and Morocco.

By use of panel and website tagging, data is delivered across 6 main

countries covered in this report (KSA, UAE, Jordan, Egypt, Lebanon,

Morocco, Kuwait, Iraq & Syria). This concept is called hybrid approach. The

remaining countries are delivered through the cookie panel approach. More

countries will be part of the panel soon.

Also different Online Ad Networks and around 300 local websites are currently participating in

the study.

About The Study

25 Key Media Metrics

The metering and tagging technology allows Ipsos Gemius to collect

different metrics and statistical analytics: in this report, the main metrics

chosen are:

• Reach: % of Real Users – Internet Individuals

• Number of Page Views

• Number of visits

• Time spent per visit/ visitor

• Audience composition PV /Time Composition, and audience duplication .

• Demographic details (e.g. nationality, gender, age, purchase behavior, marital

status, other media usage…etc)

MoroccoMonthly Ratings

Monthly Internet Breakdown - Morocco

10 Million Internet Population (age 15+)

45% Monthly Internet Penetration

52%

Males48%

Females

40% from 20-30 years old

26% from 15-19 years old

19% from 41+ years old

15% from 31-40 years old

Top Websites - Morocco

Ranked by

Internet Reach Page Views

73%

70%

63%

28%

27%

27%

23%

18%

18%

16%

16%

15%

14%

13%

12%

12%

12%

11%

11%

10%

0% 10% 20% 30% 40% 50% 60% 70% 80%

facebook.com

google.com

youtube.com

wikipedia.org

ask.com

live.com

yahoo.com

msn.com

mail.google.com

inwi.ma

avito.ma

n-mobile.net

iam.ma

twitter.com

bing.com

vube.com

search.yahoo.com

dailymotion.com

hespress.com

lexilogos.com

Top 20 Websites across TOTAL population – Morocco

Monthly Internet Reach from PC

Internet Reach Page ViewsBase: Across Internet Users

1,657,844

506,269

470,791

115,458

83,678

81,344

72,686

69,242

68,000

48,430

42,318

37,659

34,219

30,430

29,700

27,528

26,018

20,411

19,996

19,127

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000

facebook.com

google.com

youtube.com

ask.fm

avito.ma

live.com

kooora.com

iam.ma

ask.com

inwi.ma

hespress.com

yahoo.com

mail.google.com

twoo.com

bikhir.ma

msn.com

men.gov.ma

startimes.com

y8.com

bing.com

Top 20 Websites across TOTAL population – Morocco

Monthly Number of Page Views from PC

In Thousands

Internet Reach Page Views

80%

73%

68%

30%

28%

26%

24%

21%

18%

17%

17%

16%

15%

14%

14%

14%

13%

12%

10%

10%

0% 20% 40% 60% 80% 100%

facebook.com

google.com

youtube.com

wikipedia.org

live.com

ask.com

yahoo.com

msn.com

avito.ma

bing.com

inwi.ma

mail.google.com

iam.ma

twitter.com

n-mobile.net

dailymotion.com

lexilogos.com

vube.com

search.yahoo.com

ask.fm

68%

67%

59%

27%

25%

25%

23%

19%

16%

16%

15%

15%

14%

13%

13%

13%

11%

11%

11%

10%

0% 20% 40% 60% 80%

google.com

facebook.com

youtube.com

ask.com

live.com

wikipedia.org

yahoo.com

mail.google.com

n-mobile.net

inwi.ma

msn.com

avito.ma

hespress.com

iam.ma

search.yahoo.com

vube.com

twitter.com

commentcamarche.net

kooora.com

luvcow.com

Top 20 Websites across Males/Females – Morocco

Monthly Internet Reach from PC

Internet ReachBase: Across Internet Users

1,147,161

250,074

239,291

103,881

39,699

32,612

32,379

30,924

29,576

16,511

13,569

12,689

11,128

10,115

10,052

10,013

9,905

9,872

9,633

9,267

0 500,000 1,000,000 1,500,000

facebook.com

google.com

youtube.com

ask.fm

live.com

iam.ma

avito.ma

ask.com

inwi.ma

msn.com

mbc.net

yahoo.com

mail.google.com

y8.com

bing.com

wikipedia.org

twoo.com

startimes.com

men.gov.ma

bikhir.ma

510,684

256,195

231,500

67,339

51,299

41,645

37,075

36,630

34,610

24,970

23,091

20,525

20,434

18,854

16,385

12,083

11,576

11,017

10,539

9,881

0 200,000 400,000 600,000

facebook.com

google.com

youtube.com

kooora.com

avito.ma

live.com

ask.com

iam.ma

hespress.com

yahoo.com

mail.google.com

twoo.com

bikhir.ma

inwi.ma

men.gov.ma

hibapress.com

ask.fm

msn.com

startimes.com

y8.comThousands

Thousands

Top 20 Websites across males/Females – Morocco

Monthly Number of Page Views from PC

Internet Reach Page Views

Thank You For Your

Trust !

For online traffic insights visit

www.rankingmena.com

For online audience top line insights visit

www.audiencesa.gemius.com

Ipsos MediaCT plays a prominent role within media and

communications research, holding key industry audience

measurement contracts and conducting bespoke research to

assist their clients in informing their strategic decisions. We

help clients make connections in the digital age, as leaders

in providing research solutions for companies in the fast-

moving and rapidly converging worlds of media, content,

telecom and technology. Using a wide variety of research

techniques, we help individual media owners, technology

companies, agencies and advertisers address issues such

as editorial and programming, advertising, audience profiling

and music tastes, market positioning, piracy, high definition

and theatrical markets, new product and programme

development and license applications.

© Ipsos MediaCT 2014

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