Mobile Marketing Trends for 2015

This New Year, companies areevaluating their marketing strategies tosee what worked for them in the pastand the improvements that can be madethis year. Mobile marketing hasescalated in recent years and there is noreason to think that this will change infuture. Between the extensive usage ofapps and the requirement of mobile-friendly websites, marketers are tryingto accommodate new technologies andinfluence consumers more efficiently.

Following are some mobile marketing trends that marketers should keep in mind for the coming year:

Apps Are Still Creating a Huge Impact

Companies all over are garnering the benefits of mobile apps, especially the media, retailers and customerservices companies. Mobile app development leads to mobile shopping experience, personalized content forthe users and special deals by companies. However, the question is whether companies should have an app, aswell as a responsive website.

Clearly, having a responsive website is a necessity as people are accessing websites from a number of differentdevices these days. Deciding whether an app is required or not depends upon what your audience’s preferencesare. If your consumers are very ‘connected’ and need to be provided a lot of information, or you have productsand services that are regularly purchased by consumers, then having an app is very important.

Companies Need to Be Careful with Advertising

Ads are all over and even though they are not a new concept, consumers’ ideas on advertising has changed. Withthe large number of technologies readily available, consumers are now saying ‘yes’ or ‘no’ to watching an ad, byclicking on the side of a webpage or by choosing to skip it. Therefore, it becomes absolutely essential tounderstand your target audience and the kind of ads they like.

Keep the Company Branding Constant across All Mediums

Companies are starting to be more strategic in their approach, making sure that users have the best experiencewhile interacting with your brand. People frequently find themselves using various devices throughout thesearch process. This makes it important for an app to maintain a consistent brand image and provide a seamlesstransition between websites, physical locations and mobile sites.

Content source : http://www.evomantra.com/blog/mobile-marketing-trends-for-2015/

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