OVERVIEW

MOST if not all delivery services like

Or can only receive and fulfill orders

from one place at a time.

When shopping for FMCG products and food,

consumers prefer situations where they can

purchase several products at a time from a single

place - like grocery shopping or going to the deli,

where the options are limitless.

TRENDS

Online Shopping

of Internet users say they’ve bought

grocery items online.

of consumers say they learn about

food via social networking, and

say they learn about food via websites,

blogs or app

Mobile Shopping

Lifestyle

INSIGHTConvenience means not having to limit your choices.

POSITIONING

Deli Genie is the FIRST 24-hour delivery system that acts like your very own concierge, making sure thatyou have time to focus on what’s really important in your life.

COMPETITION

primary

websites that provide delivery service

e.g. delivery.com

secondary

stores that have their own delivery service

e.g. pizza, wholefoods

WEBSITES

APPS

TARGET

STUDENT

YOUNG PROFESSIONAL

MISSIONmake new yorkers’ lives easier and more efficient.

our goal is not to sell stuff, we want to help new yorkers get what they want fast and easy.

VISIONour vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

people customer satisfaction is the king

profitmaximize long term return to shareowners while being mindful of our overall responsibilities

consistency set the standards high and keep them him

what is our ?

create a customer base of 100 people

be the go to app for all the new yorkers’ chores

businesses to approach deli genie to advertise in our app

get bought

provide many options to keep the users engaged / spend time to pick a product

# OF USERS | FREQUENCY

experience it..

experience it..

DELI GENIE MOBILE APP

SPLASH SCREEN

LOG IN

MAP

CATALOG/MENU

CHECKOUT

MARKETING STRATEGY

EMAIL CAMPAIGN

Collect Email Database• Sign up – create an account

• Sign up to be a guest

Invite Users & Call to Action• Landing page

• Promotion Event: 10% off for the next order

• New Features in App & Web page

Social Media Sharing

SOCIAL MEDIA CAMPAIGN

•Connect to Facebook

–Login Facebook accounts

–Get one free shipping after 10 posts/shares on FB

•Partner with Yelp

–Put our button

•Twitter

– #deligenie

- Uniform (Red)

- Bicycle & MotorCycle (Red)

- Unique Shopping bag

- Do we deliver Products-----NO

Service

s

OOH CAMPAIGN

GUERILLA MARKETING IN SCHOOLS

We are coming to

you!

Lazy at home?

Need an Aide?

Don’t want to go outside?

PAID SEARCH

KEYWORD

RESEARCH

# of people who download App

# orders received every day

# of reviews

# of shares on social media

WHAT DOES THE FUTURE LOOK LIKE?

• Generate larger amount of awareness through the NYC

• Millions downloaded of the App

• Increase the labor forces

• Delivery guys just around the corner

• Partnership with local stores

THANK YOU!

Q&A

REFERENCES

http://www.usatoday.com/story/tech/2013/12/11/amazon-grocery-san-francisco/3986439/

http://www.hartman-group.com/downloads/the-online-grocery-opportunity-2012.pdf