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The Background...
It all began in Nairobi, Feb 2010 at the 2010 CDMA Summit
Voice ARPU is declining…. The bottom line needs to be shored up !!!
The need for adding Value / Stickiness and revenues was felt amongst the CDMA carriers
Helps reduce churnBrings in the “Smile” in using a deviceThe Delight factor in mobile services
We today are ready for the services –Visafone our first and a prominent CDMA player in Nigeria goes live with a soft launch on SMS / Data / ODP
Why Data Services...... ???
A Silent revenue Generator for TelcosThe Key differentiator for a Telco over CompetitionBrings in Stickiness to the subscribersAlways a new offering to “talk About”Can build exciting marketing campaigns around thesePre-bundled into devices – can be the key to customer acquisition
Simple to complicatedMissed Call AlertsCRBTVoice MailIphone / Andriod / Java / BREW portals3G – data and Video Calls
The Objective...
Bring in a full suite of Data Services to the African Telcos
CDMA – 1X / EVDOUMTS
Hosted centrally in LagosServices extend to Sub-Sahara Africa TelcosOfferings include :
- SMS / MMS- Data / Subscription- WAP - Rating and Charging- Streaming and Mobile TV- VAS experience Kiosk
A Turnkey offering on Revenue Share
The Mobile Data Services (MDS) .... What is it ???
Bundling / packaging / promotions
Performance and
Scalability
Device Management
Administration and Reporting
Complete Content Management – all
bearers
Content Protection
Simplified Integration –an integrated
approach
Integrated Billing and
Rating engine
The Supporting Modules
Modules :• Rating Engine• Subscription Services• Recommendation Engine• Gifting and
recommendation• Campaign Manger• Advertising integration• Search
Content offerings :• Localised African Audio /
Video / imaging• International offerings• Games and applicationsContent and Application
Development:• BREW Application and
Content Services
Applications and Services :
• Partners• Gameloft• Handango• GetJar• Qualcomm
Messaging :In partnership with
Synchronica- IMSocial Networking
- Facebook- Twitter- LinkedIN- Flikr- Picasa
Push MailSMS to Mail
Mobisoft Suite
SDP and the Components:
• Mobile Genie• Online Charging Gateway • Cell Broadcast Center• Campaign Manager• Ad Service Engine• Rating Engine• Ad Landing Page
Management Platform• Subscription Engine
Messaging and the Components:
• MMS Services• SMS Router / Gateway• MMS Router / Gateway• DSTK / STK ServicesContent and Application
Development:• BREW Application and
Content Services• Java and Symbian
Platforms• Device Porting Services• SMS Services• Managed VAS Technology
IVR Services:• IVR• Mobile FM• Music / Information /
Devotional / Downloads / and more…..
• M-commerceOthers:• VAS / Pre-paid
Recharge Kiosks• Missed Call Alert
A leader in India for On Device Portals – handle it for 70% of the carriers• Advanced Support :
• Support over 800+ GSM / CDMA devices with 28 builds• Includes Blackberry / Communicators / low end devices• Coming in in Android / Windows
• Content feeds linked to the Service Creation Environment on the SDP
• Capabilities :• Version control• Update over SMS / Data• Subscriber profile linked Home page – customised links per subscriber• Splash home screen – advertising• Search / Advertising integrated• Supports SMS / USSD / Data / 3G and Voice services
• Delivery options :• OTA downloads / pre-loads• Pre-loads on devices / Memory cards – SanDisk global partnership
• Widget support
The On Device Portal
SDP and the Components
The Mobile Genie:• Content Management – SMS / USSD / Data /
3G / Voice / RBT• Portal Management – Data / 3G / SMS and
USSD• Retailing digital media – cross platform• On Device Portals – multi bearer• OMA 1.0 and 2.0 compliant DRM capability• Multiple languages / currencies / price points• Subscription services – flexible, multiple
packages• Discount and Rating capability• Buddy lists, loyalty points, and redemption• Gifting / Recommendation Engine• MIS – revenues, downloads, traffic, and
devices• Multiple billing options to the services
SDP and the Components
Online Charging Gateway:• Direct credit / debit with the Billing Interface• Multiple billing systems on a single gateway• Centralized Customer Care• Revenue reports• 2G, 2.5G, and 3G support• Flexible Rating Engine • Subscription Services• Multiple delivery options – Direct Delivery or
Confirmation of Delivery (COD)• Credit reversal• Individual content download tracking• Multiple protocol support – Diameter / IACC /
UCIP and more…
SDP and the Components
The Campaign Manager:• Extensive GUI service creation /
management interface:Configuration connection to multiple DB’s - Oracle / SQL / SQL ServerMultiple filtering criteriaSchedule filtering criteriaDND filtering
• Text / Binary push support• Link to external feed sources – SMS /
Data / 3G• SMS gateway integration – short code
/ keyword• Campaign scheduling / re-scheduling• MIS:
Devices / MSISDN / TrafficAnd More …
SDP and the Components
AD Serving Engine:• Remote campaign management capability• Upload / Schedule / MIS• Campaign configuration• Multiple accounts• Multiple languages / WAP and the Web store
fronts• Customization campaign to each store front • Sequencing ad banner placement • Page set-up / user profiling / ad banner rating • Landing page for ads• MIS reports:
Devices / Campaign / CTR’s / CPM
SDP and the Components
Rating Engine: • Rating capability - events, user profiles • Unlimited rating criteria• Multi platform support• Service bundles creation • Blend new service with existing one • Multi-hierarchy account relationship
support• Multiple languages / currencies / tax rates
SDP and the Components
Ad Landing Page Management Platform:
• Additional monetization for advertisers, collect information associated with marketing needs
• Customized subscriber landing pages after clicking an Ad
• Attractive GUI based page designing options• Forms / Information presentation / Content
downloads• Premium billing integration possible• Device portal rendering engine included• Comprehensive MIS
SDP and the Components
Subscription Engine:• Push / Pull based services
support• 2G, 2.5G, and 3G services
support• Integration with Billing Engine /
API• Integrated Customer Care feature• SMS/WAP push or WAP access
capability• Flexible pricing capability• Subscription packs - single and
combo • Auto renewal capability
The On Device Portal....
A Unified VAS Service discovery client
BREW MP / BREW Lite / Java / OMH / Blackberry / IPhone / MTK compatible
• SMS / Voice / Data / 3G support• Advertising / Search Integrated• Updates over SMS / Data• Multiple Country / Telco / device support• Device chipset integrated – Enhanced
• Performance• Capabilities• Services
• Subscriber customisable UI
Messaging and the Components
MMS Services: • Advanced MMS user services• Comprehensive platform linked to Mobile
Genie (CMS) • Multiple content upload – video / audio /
image• Complete package for MMS composers,
MMS in / out / sent messages • Multiple sending options • Public and private content libraries supports • Protocols supported – MM1 / MM4 and
MM7
Messaging and the Components
SMS Router:• Process short code and keyword related
traffic • Multiple SMSC’s / throttling / routing /
premium charging / re-seller accounts• Comprehensive MIS• Traffic view window / Blacklist users• Premium billing options• Integrated SMS Management Gateway• SMPP / CIMD / SS7 support
Messaging and the Components
MMS Router:• Multiple MMSC’s / Routing / Throttling /
Multiple accounts / Premium charging• Support for:
Configuration / Scheduling / MappingMMBox / LibraryMMS composersBulk MMS pushMMS bloggingMMS advertising services
Messaging and the Components
UTK / DSTK / STK Services:• Support for UTK / Gemalto / Smart
Trust platforms• Integrated services:
Configuration / Scheduling / MappingByte Code Development / SIM / RUIM Vendor Co-ordination / TestingPlatform management / Campaigns / Network integration / Library
• Services:Content / DownloadsRecommendation Engine / Subscription EnginePremium charging
Content and Application Development
Application and Content Services:•Certified Premier BREW / Java / Blackberry / Andriod / Windows / Symbian Developer•Full BREW and BREW lite applications.•Integrated Services:
ApplicationGamesContentTesting
•BREW platform management support (BDS / ADS / charging / subscription platforms)
Content and Application Development
Application Device / Porting Services:• BREW / Symbian and Java clients• Qualified testing certification / signing• Blackberry and iPhone capability• Over 200+ devices available• Premier BREW / Symbian Developer
An End-to-End Service...
Managed VAS Technology:• Messaging platforms• Messaging gateways• Content management / Billing /
Online charging • Voicemail services• Client application development• Content aggregation • Portal management• Revenue linked deliverables
IVR Services
IVR:• Downloads / Information /
Services • Supported by:
Vast content bankMultiple languagesCustomized development
• Continuous service enhancement:
Servers / FeaturesApplications
• Integrated SMS / Voice Promotions
• 24 X 7 NOC support
IVR Services
Mobile FM:• Replicate the FM station
broadcasts • Transport any station
anywhere globally• RDS / Station play list
integrated• Extensions for:
Downloads during playbackRBT selectionSubscriber created stations –the Voice UGCDelayed playback
Others
Application Development Store:• Downloadable applications available
for:Devotional / Fun and time pass / Information and utility / Downloads / GamesComic strip viewersJigsaw puzzlesKaraoke / image and audio morphingMobile Commerce
• On Device Portals:Servers / FeaturesSMS / USSD / Data / 3G bearer supportIntegrated Service DiscoveryRemote update / Wake up
Others
M-Commerce:• Mobile wallets:
Stored amounts / Multiple amounts
• Payment integration: Pre-paid cards / Bank accounts / Telco integrationKiosk top up
• Secure transaction capability on SMS / Data
• Multiple SKU vending capabilities
• Vending: Tickets / Vouchers Bar coding vouchersSMS code vouchersContent / Services
Others
VAS Kiosk:• Exciting touch screen based
user interface – unbeatable user experience
• Anytime, anywhere mobile downloads
• Payment integration -Currency readers / RF touchless cards
• Services available: Multiple download options –SMS, Bluetooth or even IRMemory card read / write Image printingPre-paid recharge servicesCustomer care
• Supports for GSM / iPhone / Blackberry devices
Services on Tap....
SMS- Devotional- Tips / Quotes / Horoscopes- Soccer / Cricket- Astrology / Chat- JokesVoice- Radio / chat / Devotional- Jokes / TipsData- Downloads – audio / video / images- Games / Applications- Nollywood / Hollywood / Bollywood3G- Audio / Video on demand- Mobile TV
Others
Miss Call AlertsNever miss a call:• Multiple network support• Integrated billing services• Customized alerts• Multiple language• Ad Tagging
Etisalat UAE : Across 17 OpCos - SDPGlobacom : Nigeria / Ghana / Benin - SDPMobitel : Sri Lanka - STKHutch : Sri Lanka / Indonesia - SDPCityCell : Bangladesh - SDPDu : UAE – SDP componentsIdea Cellular : India - SDPUninor : India – SDP componentsBharti Cellular : India – SDP componentsMTS India - SDPTOT Thailand – SDP and ODPMobilink – Middle East - SDPQualcomm – Africa
Zoom NigeriaVisafone Nigeria
Airtel Zambia - SDPTelcel Zimbabwe – SDP
Many more for smaller solutions
Our Footprint....
Awards and RecognitionsAwards and Recognitions
Won Gold in 2004 for the best Java application –My cartoons, Mix and match cartoons for fun messaging.
Largest contributors towards revenues on managed services for 2003 and 2004.
Won Gold for developing innovative BREW applications in 2005 and 2006.
Winner of ‘Deloitte Technology Fast 500 Asia Pacific 2006’ award and the Fast 50 award in India.
Contact DetailsContact Details
© Phoneytunes.com• Address:Mobisoft Telesolutions Pvt. Ltd.E - 46/8, Okhla Industrial area, Phase II, New Delhi - 110 020, INDIA
• Tel.: +91-11- 66243737 To 3836 • Fax: +91-11- 66243771• E-Mail: [email protected] • Visit us atwww.phoneytunes.comwww.mobisoft.co.in