MLM Training Lounge - Part 4 - Building A Sales Funnel - MLM Business Insanity

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MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E


A sales funnel is a series of Web pages and online interac4ons that move your lead from where they are to where you want them to be.

A SALES FUNNEL? WHAT IS 3


•  Teaser -‐ This can be a video, online ad, social media post, free ebook, basically something that gets them to click on your link.

•  Squeeze Page -‐ This "squeezes" an email address from the lead and can also ask for name and phone number.

•  Ar.cle -‐ This is typically a blog post that has informa4on the lead is interested in. An Ar4cle can be placed between the Squeeze and Sales Pages (Op.onal).

•  Sales Page -‐ This is a longer page with sales copy and video to convert the lead to a sale.

THE DIFFERENT PARTS OF A FUNNEL? WHAT ARE 4


Teaser

Link to Squeeze Page


Squeeze page

Visitor enters name & email Give prospect what you promised in Teaser Page

Sales Page

Sales Offer


LET ME POSE A SITUATION TO YOU.

A SALES FUNNEL? WHY DO YOU NEED 6


A FUNNEL HELPS BUILD TRUST

Get a micro-‐commitment.

Exchanging value for value.

People buy from people they know, like and trust.



YOUR FUNNEL SHOULD ACCOMPLISH 2 THINGS

1.   Provide value 2.   Build trust

Focus on capturing leads to create value based follow-‐up. You can accomplish this by having an effec4ve email auto-‐responder campaign.



Your prospects are asking these ques.ons:

1.  Who are you?

2.  What do you have?

3.  Why should I listen to you?

4.  Can I do this?

5.  Is it worth it?

SALES FUNNEL? HOW TO CREATE A HIGH CONVERTING 9


BEGIN WITH THE END IN MIND…

Start with your sales page (or sales presenta4on page).


Sales Page

Sales Offer


•  The Hook -‐ why should they stay and listen (first 30 seconds) or con4nue to read?

•  Lead with the benefits of your product or service (NOT features) •  Tell stories -‐ people connect with people •  Establish credibility -‐ why they should listen to you -‐ provide proof

•  Tes.monials -‐ most important part you can put in your presenta4on •  Create urgency •  Focus on the results provided (80% of 4me) vs. benefits (20% of 4me)

•  Unique selling proposi.on (USP) -‐ why should your prospect buy from you? •  Provide a call to ACTION -‐ buy now, contact me, click the bu]on, tell them

what you want them to do

YOUR SALES PAGE HOW TO FORMAT 11


CONTINUE WORKING BACKWARD

Build your Squeeze Page.


Squeeze page



THE HEADLINE IS THE MOST IMPORTANT

“Eight out of 10 people will read your headline. Two out of 10 will read the rest of what you wrote.” Copyblogger

WHAT IS THE MAIN PURPOSE OF YOUR LEAD CAPTURE PAGE?

The answer is there isn't a "main purpose." It's a trick ques.on. The SOLE reason for your Lead Capture Page is to get an email address so you can begin developing a rela.onship with them.

YOUR LEAD CAPTURE PAGE HOW TO FORMAT 13


WRITING HEADLINES •  Lead with value and create curiosity (don't men4on name of product or service).

•  Target opportunity seekers with:

–  Free ____: How to achieve xxxx results in xxxx days –  Discover How… –  Discover The Secrets…

•  Put your headline in the form of a story:

–  Discover How A Broke Electrician Took $200 And Turned It Into $125,523 In 35 days Without A List Or Paid Adver4sing

•  Split Test different op4ons by changing words to see which headline works best

•  Resources for wri4ng headlines are in Building A Sales Funnel ebook.

YOUR LEAD CAPTURE PAGE HOW TO FORMAT 14


CONTINUE WORKING BACKWARD

Build your Teaser.


Teaser



Put together a video, ebook, report, social media post, Facebook ad, etc that will drive traffic to your Lead Capture Page.

YOUR TEASER HOW TO CREATE 16


Teaser



Squeeze page


Sales Page

Sales Offer


COMPLIMENTARY TRAINING THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 18

AVAILABLE AT: MLMBUSINESSINSANITY.COM

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MLM Training Lounge - Part 4 - Building A Sales Funnel - MLM Business Insanity