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Case Study by William MARQUES and Farah TOUATI
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Millars Bank Case StudyBy William Marques and Farah Touati
Outline
1.Overview
2.Known facts
3.Statement of problem
4.Solutions
5.Questions
Overview : Characters
Mr P.D Smothers : Manager of Millars Bank Abu Dhabi, UAE
Mr. W.T.R : Vice President of Millars Bank England (HQ)
Ms. J.L Marsh : New Corporate loan officer
Overview : Exhibits
CV of Janet Marsh
18 July 1994 : Fax from Duncan to Smothers
1 August 1994 : Dialogue between Smothers and Marsh
2 August 1994 : Series of faxes between Smothers and Duncan
2 August 1994 : Letter from Marsh to Smothers
Known facts : Strengths
Ms. Marsh’s experience in Middle East She speaks fluent Arabic She is accustomed to Arab traditions She has Vice President’s confidence She worked in Cairo for 5 years with J. Phillips, a friend
of Smothers
Known facts : Weaknesses
Women are not seen as professionnals in United Arab Emirates
Ms. Marsh never worked in this country U.A.E is more conservative than Cairo or Beirut Strong competition with other foreign and Emirate
owned banks
Statement of problem
Is the bank forced to follow the United Arab Emirates’ customs ?
Or should the bank take the experience of Ms. Marsh in consideration and let her do the
business despite traditional customs ?
Solutions
1. We keep Ms. Marsh and change nothing
2. We hire an Arab man to assist her with clients
3. We put her in another position where she will not deal with clients
4. We keep her position but we move her in a more liberal country
5. We follow United Arab Emirates’ traditions and hire a man in place of Ms. Marsh
Questions ?