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A core component to the best digital asset management is metadata. This presentation covers what is metadata, effective strategies, and best practices.
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© 2005-2011 Virtual Moment, LLC. Company Confidential
Metadata 101: Building a Solid Foundation
WebDAM Solutionshttp://www.webdamsolutions.com
Metadata 101
What is metadata? How and why is it used? Evaluating DAMs Developing a metadata strategy
© 2011 WebDAM Solutions
Building a DAM
What are you trying to achieve? What are the challenges to meeting these
goals? What are the steps you need to take?
© 2011 WebDAM Solutions
Key Components to Implementing a DAM1. Metadata2. Effective
keywording3. Structure and
organization4. User adoption
© 2011 WebDAM Solutions
Housekeeping
Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar WebDAM http://www.webdamsolutions.com/ LinkedIn
http://www.linkedin.com/company/webdam-solutions
Facebookhttp://facebook.com/webdam
© 2011 WebDAM Solutions
About WebDAM
The leader in digital asset management in the cloud
Founded in 2005 Real world expertise Implemented across industries
Education Travel and tourism Entertainment Government Technology Manufacturing
© 2011 WebDAM Solutions
3 billion base pairs
25,000 genes
Classifying the human genome
© 2011 WebDAM Solutions
We will cover
What is metadata and why do we care?
Those DAM standards Considerations when
evaluating DAMs Developing your DAM
metadata strategy
© 2011 WebDAM Solutions
What is metadata?
© 2011 WebDAM Solutions
What is metadata?
KNOWLEDGE
© 2011 WebDAM Solutions
What is metadata?
Biological metadata Species, disease
Library metadata Title, author, subject
Web page metadata Keywords, description
Photo metadata Creator, keywords, location Top 5 Metadata Resources:
▪ http://www.webdamsolutions.com/digital-asset-management/metadata-resource/
© 2011 WebDAM Solutions
Why do we need metadata?
Search Context Ownership Rights management Tracking Preservation
© 2011 WebDAM SolutionsCredit photometadata.org
Types of metadata
Descriptive
Administrative
Technical
© 2011 WebDAM Solutions
Metadata Standards
A set of common terms and definitions in a structured format
Covers everything from the Dewey Decimal System to Sports news exchange
Allows systems to speak to each other in a consistent way
Provides a mechanism for information exchange
© 2011 WebDAM Solutions
Metadata Standards IPTC IIM (Legacy) – International Press
Telecommunications Council www.iptc.org
IPTC Core (Adobe XMP) – Extensible Metadata Platform www.adobe.com/xmp
Exif - Exchangeable Image File Format Dublin Core
www.dublincore.org PLUS - Picture Licensing Universal System
www.useplus.com © 2011 WebDAM Solutions
The anatomy of an image
© 2011 WebDAM Solutions
The anatomy of an image
EXIF
XMPIPTC IIM XMPIPTC Core
IPTC Ext
Dublin CorePLUS
DIS
C
PR
ISM
© 2011 WebDAM Solutions
Interoperability - Web
© 2011 WebDAM Solutions
Interoperability - Software
© 2011 WebDAM Solutions
Interoperability - OS
© 2011 WebDAM Solutions
Evaluating a DAM Which standards does the system support? How does the system handle metadata for
read/write/search? Do those standards
align with existing tools?
Is it customizable? Ease-of-use
© 2011 WebDAM Solutions
Metadata Strategy
DAM = Metadata Success!
© 2011 WebDAM Solutions
Ad hoc metadata efforts
Inconsistent metadata entry Lack of metadata altogether Lack of interoperability Loss of track-ability Limited search-ability Garbage in. Garbage out.
© 2011 WebDAM Solutions
Solution: Metadata Strategy!
Metadata Strategy: A plan of action for how you and your users will employ metadata to accomplish your business goals
© 2011 WebDAM Solutions
Steps to a metadata strategy
Consider your business goals Consider your stakeholders Map your goals to your metadata Develop a process Put in on paper Communicate!
© 2011 WebDAM Solutions
Components of a metadata strategy
Business goals What are your primary use cases? For each use case, who is involved and what
information is required? Is this a short term or long term need? What about the future? What are the assumptions? Tools or process
which CANNOT change?
© 2011 WebDAM Solutions
Components of a metadata strategy
Stakeholders Who manages the metadata strategy? Who communicates and educates users? Who is creating the assets or what sources are they
coming from? Who will be contributing assets? Who will be cataloging assets? Who will QA or approve the assets? Who will perform health checks? Who are your consumers?
© 2011 WebDAM Solutions
Components of a metadata strategy
Process When is content added to the DAM? When is metadata added to assets? Which standard/schema will be used to
capture metadata? Which tools will be used to add metadata? When is the content QAed and/or approved? How often will health checks be performed?
© 2011 WebDAM Solutions
Components of a metadata strategy
Fields What information is required for all assets? What information is optional? What are the acceptable values for each field?
Controlled or free form?
© 2011 WebDAM Solutions
Implementing a metadata strategy
Map fields to metadata standards and/or tools
Origin -> Source Photographer -> Creator Educate stakeholders on their
responsibilities in the process Test the business goals and processes Start cataloging!
© 2011 WebDAM Solutions
Take Away
Research the metadata standards for your industry – what’s important to you?
Start evaluating DAMs that support that standard
Consider your business goals and stakeholders Download the Metadata Strategy Worksheet
from WebDAM at: http://www.damsuccess.com/discover/best-practices/metadata/
© 2011 WebDAM Solutions
Wrap-Up
Recorded version: http://www.damsuccess.com/discover/dam-primer-webinars/
Metadata worksheet Fill out the survey!
© 2011 WebDAM Solutions
Next Webinar
Next Webinar in this Series:Controlled Vocabulary - Implementing a library of keywords to improve consistency and search-abilityGet the slides here: http://www.slideshare.net/WebDAM/web-dam-webinarcontrolledvocabslides
See a free demo of WebDAM:http://www.webdamsolutions.com/demo/
© 2011 WebDAM Solutions