PR INCREASINGLY POWERFUL

2013 30%2015 > 50%

3/7 Grand Prix

THE WAY OF THE JURY

2000 entries79 Awards

THE JURY’S CRITERIA

CreativityEarned trustWas PR the hero?Measurable effectWhy did it matter?

TRENDS & THOUGHTS

Compete with NGOSocial experiments

GRAND PRIX

always #likeagirlMSL group