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Green Marketing
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Green Marketing
• Green marketing is the
of products that are
presumed to be
environmentally safe.
Green Marketing
• It incorporates a broad range
of activities, including product
modification, changes to the
production process,
sustainable packaging, as well
as modifying advertising.
Green Marketing• Green, environmental and eco-
marketing are part of the new marketing
approaches which do not just refocus,
adjust or enhance existing marketing
thinking and practice, but seek to
challenge those approaches and provide
a substantially different perspective.
Green Marketing• Basically, green marketing concerns
with three aspects:
– Promotion of production and
consummation of pure/quality
products,
– Fair and just dealing with customers
and society, and
– Protection of ecological environment.
Green Marketing
• Green marketing affects
positively the health of people
and the ecological
environment. It encourages
integrated efforts for purity in
production and consumption as
well.
Green Marketing
• Now, people are insisting pure
products – edible items, fruits,
and vegetables based on organic
farming. The number of people
seeking vegetarian food is on
rise.
Green Marketing
• People are aware of
pure products and pure
methods of producing,
using, and disposing the
products.