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Inbound Marketing Strategy Get a marketing road map that utilizes channels, tactics, and tools to attract your target customer at different stages of the buying cycle.
WE EXCEL AT
Integrated Content Marketing From start to finish, we handle all aspects of your content marketing campaigns, including ideation, research, writing, production, design, and promotion.
Content Production Whether you need infographics, blog posts, videos, or the latest cutting-edge content format, our team of specialized content creators will tell your story in creative and engaging ways.
Digital PR & Influencer Marketing Increase your reach and engage new audiences with our services designed to grab the attention of top publishers and social influencers.
Search Engine Optimization SEO is more than where you rank – it's about who is finding you. We lead the right people to you with our SEO services that focus on attracting your target customer.
Blog Development & Management We create fully optimized blogs and then keep them topped off with value-packed posts that audiences and search engines love.
Social Media Marketing We craft the right messaging and share the right content to engage your target audience, no matter where they hang out on the web.
Paid Social Advertising We identify the best social platforms for reaching your ideal customer and then use targeted ads to boost traffic and awareness for your campaigns.
Drove a 5,000%
increase in organic
search traffic in less
than two years for
Rehabs.com
Secured more than
1,700 publisher
stories and over 1.7
million social shares
for Movoto.com
Generated an 85%
increase in
published posts for
the Lumber
Liquidators blog
Established a 225%
increase in CTR, 115%
increase in reach, and
192% increase in
engagement for the
eBay Facebook page
14 integrated content marketing campaigns
More than 1,700 publisher features
More than 1.7 million social shares
Client Campaigns Published On
“We know that you can have a flashy, high-tech presentation, but if your data
isn’t interesting, unique, or doesn’t provide an emotional or ego bait type of
hook, then the presentation likely won’t matter.”
-Kristin Tynski, SVP Creative
Local news syndication
All-time most popular article on Movotoʼs blog
Drove over 1.5 million views to Movoto's site
with single campaign
In Year Two & Three:
In Year One: 20 large-scale,
multi-asset content marketing campaigns
700 publisher features
Achieved top rankings for multiple keyword sets
Client Campaigns Published On
“Fractl's work with the eBay Deals team the past three years has driven
unprecedented results and significantly increased marketshare through the
creation and spreading of thoughtful and shareworthy content.”
- Mark Won, VP Services
“Dan and his company have always been on the cutting edge of content marketing
(since before it was even called that). I consider them a key piece of our team and
growing success. If you’re willing to push the envelope and think in terms of ‘there
is no box,’ then you want to work with Fractl.”
– Jeff Smith, CEO at Recovery Brands, LLC
Client Campaigns Published On
In Year Two & Three:
In Year One:
1,100% increase in organic traffic
1,200 featured stories for a single campaign
More than 4 million views on the client’s site
12,500+ featured stories
1.2 million+ social shares
Traditional media coverage, including TV, radio, and celebrity endorsements
400,000+ total domain authority of sites featuring
campaigns
Total Domain Authority:
15,674
Publisher Stories:
1,392
Social Shares:
104,886
Assets:
Illustrations
COMIC BOOK WOMEN WITH REALISTIC BODY TYPES
Comic Book Women With Realistic Body Types
Notable Pickups:
Total Domain Authority:
27,890
Publisher Stories:
916
Social Shares:
14,368
Asset:
App
YOUR FACE AS AN ALCOHOLIC
Your Face as an Alcoholic
Notable Pickups:
Total Domain Authority:
13,226
Publisher Stories:
475
Social Shares:
15,810
Asset:
Data Visualization
WHICH CELEBRITIES ARE THE MOST INTOXICATED ON INSTAGRAM
Which Celebrities Are the Most Intoxicated on Instagram
Notable Pickups:
Total Domain Authority:
26,569
Publisher Stories:
827
Social Shares:
132,018
Assets:
Morphing Gifs
FACES OF ADDICTION
Faces of Addiction
Notable Pickups:
Total Domain Authority:
10,905
Publisher Stories:
205
Social Shares:
55,818
Asset: Photo-Realistic Rendering
IS A BARBIE BODY POSSIBLE?
Is a Barbie Body Possible?
Notable Pickups:
Total Domain Authority:
8,108
Publisher Stories:
217
Social Shares:
8,046
Assets:
Morphing GIFs
THE AVERAGE FACES OF DRUG ABUSE
The Average Faces of Drug Abuse
Notable Pickups:
Total Domain Authority:
2,500
Publisher Stories:
41
Social Shares:
34,943
Asset:
Scribe Video
CAN YOUR LANGUAGE AFFECT HOW YOU SPEND MONEY?
Can Your Language Affect How You Spend Money?
Notable Pickups:
Total Domain Authority:
1,013
Publisher Stories:
365
Social Shares:
9,024
Asset:
Infographic
75 MARVEL CHARACTER ORIGINS MAPPED ACROSS THE ENTIRE WORLD
75 Marvel Character Origins Mapped Across the Entire World
Notable Pickups:
Total Domain Authority:
5,758
Publisher Stories:
120
Social Shares:
4,350
Asset:
Parallax
DIGITAL VANITY: A STUDY OF 100 CELEBRITIES AND THE #SELFIE REVOLUTION
Digital Vanity: A Study of 100 Celebrities and the #Selfie Revolution
Notable Pickups:
Total Domain Authority:
1,627
Publisher Stories:
245
Social Shares:
13,872
Asset:
Interactive Map
AVERAGE IQ AND READING LEVEL OF PEOPLE BY STATE
Average IQ and Reading Level of People by State
Notable Pickups:
Read more about our research on Harvard Business Review: hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/
“This was a big hit in the office, and with readers – love it! Thanks so much for the great post.”
– Managing Editor, Harvard Business Review
We conducted a survey to discover which emotions
were present among the most viral images on the web.
We use this data in our content marketing campaigns to increase the likelihood of virality.
Learn more about the types of content that top-tier publishers find press-worthy: http://research.frac.tl/pitching-influencers
“Thanks for another great post! I'm excited to see how this one is received, as I think it was really interesting and useful information.”
– Managing Editor, Harvard Business Review
We interviewed more than 500 top-tier publishers to find out
what we can do to improve the noise-to-value ratio for
people who desire press.
Our findings have enabled us to build lasting and mutually beneficial relationships with the web’s leading publishers.
What characteristics does the perfect piece of content possess?
Learn more about this research: http://research.frac.tl/publisher-engagement-analysis
“This research is awesome. The portfolio of work on your site really blows me away. Gorgeous stuff.”
– Editor in Chief, Contently
We analyzed 2.6 billion social media shares from 1 million
articles by 190 top publishers on five platforms over six
months and learned more about trends in social networks,
publishers, and online content – and that these outlets are
far from homogenous.
Our research informs us which publishers are more effective
than others at generating highly shared content, so we know
where to pair your campaigns to get the largest reach.
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