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and YOUA HomeBridge MarketingDepartment Presentation
HomeBridge and YOUAt HomeBridge, YOU have:
A variety of on-demand, automated and custom marketing solutions.
A talented, resourceful, and flexible Regional Marketing Coordinator dedicated to building your business and the HomeBridge brand.
A Performance Center and personalized professional development plan for increasing your purchase production.
Marketing Solutions Marketing Coordinators Performance Center
Getting Started at HomeBridge
On-Boarding YOU
• Webinar to review all marketing tools and discuss immediately re-branding YOU• Collect your bio, photo and database• Marketing team goes to work so YOU are ready to go day one
Training YOU
• Marketing overview during your new hire training class• Follow-up call with marketing department 30 days, 60 days, and 90 days after training to develop a personal marketing plan for YOU
Introducing YOU
• Postcard mailed to your database of past customers and prospects
• Eblast sent to your database of business partners
• Social media graphic for your business and personal sites
• Press release announcing your move to HomeBridge sent to local media outlets and national trade publications
Improving YOU
• The HomeBridge Performance Center produces personalized professional development plans and training to empower YOU with sales and marketing strategies and tactical solutions for growing your purchase business, including measurable goals and personal accountability
Investing in YOU
Rising Stars All-Stars All-Stars ($22.5 million+ a year) Shooting Stars ($12-22.49 million a year)
No CRM charges for first two months ($350 value) No CRM charges for first three months ($525 value)
Welcome gift from the marketing department ($250 value) Welcome gift from the marketing department ($500 value)
Gift certificate to HomeBridge Company Store ($250 value) Gift certificate to HomeBridge Company Store ($500 value)
Professional development plan from the HomeBridge Performance Center ($5,000 value)
Professional development plan from the HomeBridge Performance Center ($5,000 value)
Meet HomeBridge social or educational event for business partners ($5,000 value)
Meet HomeBridge social or educational event for business partners ($2,500 value)
Total value to YOU - $9,000 Total value to YOU - $12,000
Rising Star ($6-12 million a year)
Welcome gift from the marketing department ($100 value)
Gift certificate to HomeBridge Company Store ($100 value)
No CRM charges for the first month ($175 value)
Professional development plan from the HomeBridge Performance Center ($5,000 value)
Total value to YOU - $6,000
Continued Marketing Support
ON DEMAND
• Library of flyers and eblasts personalized to YOU
• Co-branded open house flyers with auto-calculated financing options
• Auto-calculated buyer financing menus and itemized buyer’s costs
Continued Marketing Support
• “Set and forget” direct mail and email campaigns for Business Partners, Customers and Future Prospects
• Data flow directly from Encompass
• Daily activity alerts and powerful reporting
Continued Marketing Support
AUTOMATED
Peter Tront IIIBranch Manager, Loan OriginatorHomeBridge Financial Services, Inc.Phone: (732) 9084869Cell Phone: (201) [email protected]/PeterTrontNMLS #: 136453
3 Tips for Marketing to Millennials This year, the millennial generation will surpass baby boomers as the nation'slargest living generation. Marketing to them presents big challenges: they aredistrustful of companies, in general, and they don't fall for typical brand advertisingfluff.
Digital marketing agency Fractl recently surveyed millennials on how they prefer tobe engaged. Here are three ways to put their findings to work:
1. Collect positive reviews. To learn about a company, 82 percent of millennialsread customer reviews. PRO TIP: Maintaining a healthy online reputation iskey. If you don't have reviews for your business, start a Yelp page and askyour best clients to leave a remark. If your customer service stays top notch, you won't have to worryabout negative reviews.
2. Offer free information first. Fiftysix percent of millennials say offering them free content about a topicthey are interested in is an effective way to attract their attention. PRO TIP: Develop an informative ebook, video—or both—on a relatable topic for new clients. Advertise the information instead of just yourbrand.
3. Don't dismiss direct mail. Almost half of millennials surveyed considered direct mail offers an effectiveway for a business to win them over. The dramatic drop in snail mail means less competition at themailbox. PRO TIP: Postcards are least expensive. Letters are most effective. Make an offer in the form ofinformation (see #2 above), a coupon, or free trial.
Understanding how to market to millennials is a key factor to gaining their business. To get the rest of thefindings, download the full white paper from Fractl at research.frac.tl/millennialsmarketing.
Source: Fractl
For professional use only. Not intended for consumer distribution.
HomeBridge Financial Services, Inc.; Corporate NMLS ID #6521 (www.nmlsconsumeraccess.org); AL; AK; AZ Mortgage Banker License 922458; AR; Licensed by the Department of BusinessOversight under the California Residential Mortgage Lending Act. 4130749; Regulated by the CO Division of Real Estate; CT; DE; DC; FL; GA Mortgage Lender License 22495; HI; ID; IllinoisResidential Mortgage Licensee; IN; IA; Kansas Licensed Mortgage Company MC.0025113; KY; LA; ME; MD; Licensed by the Mississippi Department of Banking and Consumer Finance; MN; MO,1116 Remington Plaza, Suite D, Raymore, MO 64078 ; MT; NE; Licensed by the New Hampshire Banking Department; Licensed by the N.J. Department of Banking and Insurance 9200151; NM; NYLicensed Mortgage Banker (B500691) – NYSDFS; NC; ND; NV; OH Mortgage Broker Act Mortgage Banker Exemption MBMB.850046.000; OK; OR; Licensed by the Pennsylvania Department ofBanking and Securities; RI Lenders License 20112804LL; SC; TN; TX, 15301 Dallas Parkway, Suite 900, Addison, TX 75001; VT; Licensed by the VA State Corporation Commission # MC3046; WAConsumer Loan Company License CL6521; WV; WI; WY.
25 Hooks Lane, Suite 216, Pikesville, MD 21208
©2016 Vantage Production. All rights reserved.
HomeBridge Financial Services, Inc. is located at 25 Old Kings Road North, Suite 3B, Palm Coast, FL 32137. Corporate NMLS #6521. Florida Mortgage Lender License MLD753.
This coupon entitles the borrower to
courtesy of Dave Lewisand HomeBridge Financial Services, Inc.
*This coupon must be presented at the time of application. Expires
Your Partnerfor the Path Ahead
Dave LewisMortgage Loan OriginatorNMLS #486742Cell: [email protected]/DaveLewis
• Personalized marketing plans
• Co-branded materials
• Event marketing
• Promotional products
• Media outreach
Continued Marketing Support
CUSTOMIZEDSUPPORT
HomeBridge Financial Services, Inc.
Your Partner for the Path Ahead
• Bio, photo and contact information
• Online application
• Free rate quote and lead generation form
• Client testimonials
• Featured partners
• Personalized blog
• Mobile-first design strategy
• Search engine optimized
Continued Marketing Support
WEB PRESENCEE
NextNextt
• Mobile marketing
• Custom banners for business social sites
• Social media campaigns
• Blogging platform
Continued Marketing Support
NEW MEDIA
The Marketing Team
Abbie EthunMarketing Director
770.373.5506
Eryn RubinMarketing Coordinator
720.880.3595
Jon DrewesMarketing Coordinator
201.808.2562
Ashleigh Almond
Marketing Coordinator
972.391.7199
thank YOUThis is a business-to-business communication provided for use by mortgage professionals only and is not intended for distribution to consumers or other third parties. It is not an advertisement; as such term is defined in Section 1026.24 of Regulation Z. HomeBridge Financial Services, Inc. 194 Wood Avenue South, 9th Floor, Iselin, NJ 08830. Corporate NMLS #6521.
