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media planning & management tool
Rodolfo Rotta-Gentile Dir.Marketing R&D
http://it.linkedin.com/in/rodolforottagentile
https://twitter.com/RodRotta
What we/our tools do
Media Planning
Media Management
TV Campaign
Verification / PostBuy
Analisys, Consulting
and Training on Media Surveys,
Planning, ...
•Target definition •Ranking •Plan build •GRP R&F estimate
•Billing mediaplan (costs, discounts, ...) •Schedules and Seller’s proposals •Booking, traffick, track, •Billing analysis •Invoices supervision
•Broadcast collection, verification and certification
•Owner taxonomy •Harmonizeed with AdExNielsen taxonomy
•Auditel® Audience, GRP, R&F, ... kpi analytics
Media Planning
Media Management
TV Campaign
Verification / PostBuy
Analisys, Consulting
and Training on Media Surveys,
Planning, ...
TV – 83.000 media plans & 5.000 planning jobs
Internet - 18.000 media plans & 8.500 planning jobs
Radio – 4.500 media plans & 4.000 planning jobs
Press – 8.500 media plans & 3.000 planning jobs
OOH – 5.200 media plans *
2.800 users (media managers, supervisors, planners, ...) in 2014
TV – 5.500 (average month) commercial time bands
Internet - 30.000 6.000 sites, >750 packages / network, >800 app.
Radio - 900 Commercial time bands
Press – 6.000 Magazines, newspapers, technical, professional, ...
OOH – 12.000 Networks, positions, districts
Cinema – 250 Networks, positions, venues
Media vehicles DB
2.800 users >950.000 launches in 2014
A. MANZONI ITALIA BRAND GROUP ONE BILLBOARD
A.P.A. INMEDIATO OPTIMUM MEDIA DIRECTION
ACQUA IPAS PERTRE - TEAMRADIO
ADVERTISING THOMAS 2 IPG ITALIA PIUENNE
AFFISERVIZI ITALIAONLINE POPULIS
APOUTDOOR KEY DUE POSTERSCOPE
ARMANDO TESTA CONSULTING KINETIC PRS
AUDIOUTDOOR L.D.B. PUBBLIMED
AUDIWEB L'ECO DELLA STAMPA PUBLICIS GROUP
BANZAI LIFE LONGARI & LOMAN PUBLITALIA '80
BMB OUTDOOR LOCAL LEADER GROUP QUESTA PUBBLICITA'
B-SIDE MEDIA L'OREAL RAI PUBBLICITA'
CEMUSA LT PUBBLICITA' RB ITALIA
CLEAR CHANNEL MARIO MELE E PARTNERS RE:SOURCES
CM EXTERNA MARKETING POINT SACI SERVICE
DENTSU AEGIS NETWORK ITALIA MATISSE SAN PELLEGRINO
DIGITAL MEDIA RESEARCH MAXIMA SELECTION /PERFETTI
DISCOVERY ITALIA MAXUS GLOBAL SGL
DOLCE & GABBANA MAXUS MC2 SHAA
EBIQUITY MCM - Media Communication Marketing Group SKY
EQUINOX ME.PE./Sofia SPEED
ERAHORA MEC ITALIA STAGE UP
EUROTEAM MEDIACOM STARCOM ITALIA
EXPANSION MEDIADATA STS ITALIANA
F. DIVELLA MEDIAMENTE TARGET PUBBLICITA'
F.C. MEDIA SERVICE MEDIAVEST THE WALT DISNEY
FAST MEDIAWORK TP - ASSOCIAZIONE ITALIANA PUBBLICITARI
FMCG MEMIS TV A VICENZA
FOSBURY OUTDOOR/THE MEDIA LAB MGA GROUP U.T.O. UN TUCANO OVUNQUE
GEOTAG MINDSHARE UNIVERSAL MCCANN
GFK SWITZERLAND AG MISTRAL UNIVERSO
GROUP M NESTLE' VIMN
HAVAS MEDIA NIELSEN SERVICES ITALY VIVAKI
HEARST MAGAZINES ITALIA NIELSEN TV AUDIENCE MEASUREMENT ITALY VIZEUM
HENKEL ITALIA NUOVI SPAZI WAY MEDIA
IGPDECAUX OC&M WPP
INITIATIVE OMNICOM MEDIA GROUP ZENITHOPTIMEDIA GROUP
MCS Clients 2015
Launches in 2014
Media Consultants
MCS
MMS Metro
Media
System
MCE Matisse
• TV Campaigns collection, verification and certification • Spot identification via Fingerprint • Owner taxonomy • Harmonizeed with AdExNielsen taxonomy • TV events DB – reliable, trustwothy, third party,
broad, timely, daily updated ...
MMS
TV Campaign Broadcast verification
Certificazione qualità
SpotSystem
Spot Movies DB
Data Base
• Spot
• Break
• Programs
• TVSponsor...
TV Spot Movies Data Base
TV Campaign analysis
TV Campaign GRP’s R&F
TV Campaign
GRP’s
Pre vs Post
Evaluation
