Metro East Parent Media Guide

metro eastParentGrowth is Life

media kit2012 - 2013

THEULTIMATEINTARGETMARKETINGOur Readers are 90% female; 79% are between 25-44 years old.

They are affluent, well educated and active.

• 68% of readers earn $50,000 or more per year. 29% earn over $100,000!

• 89% of readers have some college education or degree.

• 57% of readers spend 30 minutes or more reading a typical issue.

91% of readers use Parenting Publicationsto make purchasing decisions.

Can you afford not to be seen in

Metro East Parent?

Our readers’ children are involved in:• Team Sports - 60%• Swimming - 46%• Music - 28%• Dance - 26%• Gymnastics - 28%• After-School Care - 18%• Martial Arts - 19%

Our readers’ children are:• Under 2 years - 20%• 2-4 years - 45%• 5-9 years - 55%• 10-12 years - 22%• 13 years or older - 14%• 62% will send their children

to at least one camp• 78% are either enrolled or

considering an independent or private school

Source: Readex Research 2009 PPA Survey

To learn more about the incredible readership behind Metro East Parent Magazine

please contact us!

metroeastparent 2931 Old Caseyville Rd • Swansea, IL 62226 • 618-407-5281

[email protected] • www.metroeastparent.com

EDITORIALCALENDAR2012/20132012/2013 Monthly Features Include:

In EvERy ISSuEEach month, metroeastparent features

the following editorial pieces:

A Voice of Generation “I” : Teenage conflict and angst brought to you by a young teeneager of the Metro East area, Xavier Ludwig, in this thought-provoking column as he tackles the issues today’s teenagers must face in the Internet Age!

Parents Rock: Metro East Parent highlights an area parent that has gone beyond the call of duty!

Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens!

Parent’s Getaway: Illinois daytrips and other adventures for that special weekend getaway, highlighting a city or area within a few hours trip from the Metro East area!

Bringing Up Baby: Great tips to help with the new addition to the family!

Daddy’s Cookbook: Every parent needs a little helpin the kitchen, especially for those single dads who spent thier childhood in sports and cars and need to learn to navigate around the kitchen!

Oh, the Places You’ll Go: A comprehensive calendar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events!

Coming Soon: Find out all the top movies, games, dvds, and books being released that month that your whole family will enjoy!

Something Special: Metro East Parent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as the arts, baby and daytrips. baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear.

For questions or story ideas, contact us at [email protected]

January: Education February: Celebrations March: Baby-licious April: Camp May: The Home June: Summer Guide July: Health & Wellness August: Back-to-School September: The Arts Extracurricular October: ThinkPink Halloween November: The Holidays December: The Holidays



Counties covered byMetro East Parent Magazine

Clinton • Jersey • MadisonMonroe • St. Clair

Major CitiesBelleville • Granite City

O’Fallon • Alton • East St. LouisCollinsville • Edwardsville

According to the US Census 2010:• 150,980 children under the age of 18

live in the five counties covered by Metro East Parent Magazine.

• Median income for five counties is $55,518.

• Majority of Households make an average of $75,000 to $100,000 annually.

• There are 81,318 households in the Metro East area with children under the age of 18.

30,000 copies & GROWING!



METROEASTDEMOGRAPHICS

Bonus distribution of 15,000+ copies annually at local events such asfamily expos, KidsFest and many more!

Parentmetro east

OnlineMetroEastParent.com has many

opportunities for your company to reach the many families in the Metro East area from banner advertisements, sponsorship and contest ads, and premium placement

ads to target the audience you wish!

With Google Analytics, we can track exactly what traffic flow we have on each page, how long they stay on each page, as well as track how many times your online ad is clicked on directing the customer to your own website! Feel free to call anytime to see how best to market your company in the best possible way to the target audience that best suits your needs!

Another great opportunity to get the word about your company or product is to advertise in our weekly newsletter that goes out to each one of our subscribers! Within each newsletter are

timely and timeless articles, as well as highlighted events of that week! If you wish to highlight

your event, please contact us for rates!

Metro East Parent utilizes most Social Media outlets to get the word out

about your event or company!

With Facebook, Twitter, Google +, and Pinterest, we will market your company in many types

media! Your audience is awaiting!



Weekly newsletter Social Media

Space 1x 3x 6x 12xSpread 2400 2150 1900 1600Full Page/ Cover 1200 1075 950 8002/3 Vertical 1000 895 775 6501/2 Vertical 850 775 625 5001/2 Horizontal 850 775 625 5001/2 Spread 850 775 625 500Digest (1/2 page) 850 775 625 5001/3 Vertical 600 525 475 4001/4 Square 400 325 275 2501/6 Vertical 250 225 200 180Business Card 150 125 100 80

Ad Pricing



Winter Holiday Special!Sign a new contract

for at least a three month ad duration by the end of 2012

and recieve an additional

15%OFF

Please Call 618-407-5281 For Monthly Specials!

Ad dEAdLInES Space Reservations/ISSuE Ad Material

January ................................december 14February ...................................January 16March .....................................February 14April ...........................................March 15May .............................................. April 15June ..............................................May 16July ................................................June 14August ............................................July 17September ................................August 16October ...............................September 16November ............................... October 17December ............................ november 14January 2014 ........................december 16

Advertising Specifications

ACCEPTED FILE TYPES

PDF

• Exported for Press Quality.• Fonts must be embedded.• Color components must be converted to CMYK values.• Color ads must be complete files - not multi-plate separations.

InDesign CS

• Should be created with Adobe InDeisgn, Adobe Photoshop, Adobe Illustrator.

• EPS, JPEG & TIF files from digital cameras are acceptable.• Text in Illustrator files must be converted to outlines.• Color files should be in CMYK mode or use CMYK values.

Microsoft Word (Doc)

• Accepted for text only.• Complete ads cannot be used and will be recreated

in Adobe InDesign.



digital Ad Requirements

AD RATES ARE FOR CAMERA READY ADS ONLYNON CAMERA READY ADS ARE SUBJECT TO PRODUCTION CHARGES

Ad creation/production services are $75 per hour.

For all run of book and cover gatefolds, please contact Robert Ludwig for specifications and shipping instructions.

Phone: 618-407-5281. Email: [email protected]

Minimum size knockout type should be 8 point.

Note: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

Safety: All live matter must be 1/4 inch from trim on all sides.Gutter Safety: 3/16 inch on each side (total 3/8 inch).

CHANGES• Remote ad requiring any changes must be

resubmitted by the agency or customer.

SIZING• All ad sizes (electronic or hard copy)

must match size(s) booked.

RESOLUTIONS• Halftone Line Screen: 150 lpi• Photo Resolution: 300 dpi• Line Art Resolution: 1200 dpi

COLOR• All spot colors must be built in cyan (unless otherwise

noted), while all four-color ads must be built in CMYK.

PLATFORM• All ads will be processed on a Macintosh platform.

Space Bleed Non-Bleed Trim LiveSpread 16-1/2” x 11-3/8” 15” x 10” 16” x 10-7/8 “ 15-1/2” x 10-3/8”Full Page/ Cover 8-1/2” x 11-3/8” 7” x 10” 8” x 10-7/8” 7-1/2” x 10-3/8”2/3 Vertical 5-1/2” x 11-3/8” 4-5/8” x 10” 5” x 10-7/8” 4-1/2” x 10-3/8”1/2 Vertical 4-3/8” x 11-3/8” 3-1/2” x 10” 3-7/8” x 10-7/8” 3-3/8” x 10-3/8”1/2 Horizontal 8-1/5” x 5-7/8” 7” x 4-7/8” 8” x 5-3/8” 7-1/2” x 4-7/8”1/2 Spread 16-1/2” x 5-7/8” 15” x 4-7/8” 16” x 5-3/8” 15-1/2” x 4-7/8”Digest (1/2 page) N/A 4-5/8” x 7” N/A N/A1/3 Vertical N/A 2-1/4” x 10” N/A N/A1/4 Square N/A 3-5/8” x 4-1/4” N/A N/A1/6 Vertical N/A 2-1/4” x 4-7/8” N/A N/ABusiness Card N/A 3-1/2” x 2” N/A N/A

metro eastParentGrowth is Life

2931 Old Caseyville Rd.Swansea, IL 62226

618-407-5281 [email protected]

www.metroeastparent.com

Documents

Metro East Parent Media Guide