Matas: #1 in Cosmetics & Beauty in Denmark

A Success Story

November 5th 2013

2

About

Matas is the largest health and beauty retailer in the Danish Market offering a broad range of health, beauty, household and personal care products.

The company operates through a solid network of 294 physical stores in Denmark, as well as a Matas Webshop, currently selling more than 14,000 beauty products. 

3

About

”We have developed a strong reputation for professional advice and customer service excellence

that we have leveraged to establish one of the best-known retail chains

in Denmark.”

4

Matas Performance in the Digital WorldRealizing the potential of E-commerce:

Matas Webshop won the E-commerce Prize for 2013 in the category “Omni Channel”

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Matas Performance in the Digital WorldRealizing the potential of E-commerce:

“Through its omni channel strategy, Matas has created an effective

connection between digital as well as analogue sales channels and the

company really understands how to use the strengths of the various channels.”

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Matas Performance in the Digital WorldAcknowledging the importance of Social

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Matas Performance in the Digital WorldSearch Marketing

Matas.dk has a stable leading position over its top 5 competitor domains in the Cosmetics & Beauty industry, Skin Care category.

A balanced approach between Organic & Paid Strategies.

Adwords: in the Skin Care category, Matas invested mostly in “Face Cream with Sun Factor”, “Pure Skin Care”, “Face Cream for Men” and “Skin Care for Men” keywords (*Translated; originally in Danish)

Data was extracted on 26th October 2013

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Matas Visibility in Detail

Clothing & Accessories

Cosmetics & Beauty

Flowers & Gifts

Garden

Jewelry & Watches

Personal Care

Pharmaceutical

0 1 2 3 4 5 6 7

7 Industries

Categories

Data extraction: Oct 26th 2013

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Matas Visibility in Detail

Skin CareTools, Kits & Brushes

Massage Equipment

Swimming PoolsWomen’s WatchesGifts for Women

19 Categories

FragranceProtein Supplements

Watches-Low-EndMake-upHairNailsVitamin Supplements

SocksWalletsGlovesGift IdeasChristmasGifts for Men

Data extraction: Oct 26th 2013

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Matas Visibility in Detail

30%

23%21%

15%

10%

#1 Rank in Cosmetics & Beauty Industry Denmark with highest Aggregated Visibility

#1 matas.dk

#2 lightinthebox.com

#3 parfumeshop.dk

#4 chekos.dk

#5 billigparfume.dk

Data extraction: Oct 26th 2013

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Matas Visibility in Detail

matas.dk

politiken.dk

made4men.dk

efi.dk

greenskin.dk

0 2 4 6 8 10 12 14 16

14.78

5.25

4.46

3.88

3.78

Market Leader in Denmark, Cosmetics & Beauty Industry, Skin Care Category

w.42/2013

The data is extracted from InsideIndustry and shows the aggregated visibility of top competitors over time including both organic and paid visibility. Data counts for: October 26,

2013

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Matas Visibility in Detail

25%

19%

19%

19%

19%

Keyword Visibility Score for Skin Care Cat-egory, Denmark

Face Cream

Face Cream with Sun Factor

Face Care

Moisturizing Cream

Face Care for Men

Original Keywords are in Danish. Data was extracted on 26th October 2013

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