14
Maslow’s Hierarchy of needs.

Maslow's Hierarchy of Needs for making better advertising

Embed Size (px)

DESCRIPTION

You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.

Citation preview

Page 1: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy of needs.

Page 2: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,

sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and

personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,

prestige, social status5. Self-actualization needs: the need to understand, cognitively

and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 3: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy: basic need

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Page 4: Maslow's Hierarchy of Needs for making better advertising
Page 5: Maslow's Hierarchy of Needs for making better advertising

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 6: Maslow's Hierarchy of Needs for making better advertising
Page 7: Maslow's Hierarchy of Needs for making better advertising
Page 8: Maslow's Hierarchy of Needs for making better advertising
Page 9: Maslow's Hierarchy of Needs for making better advertising

Maslow’s Hierarchy: basic needs

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Page 10: Maslow's Hierarchy of Needs for making better advertising
Page 11: Maslow's Hierarchy of Needs for making better advertising

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Page 12: Maslow's Hierarchy of Needs for making better advertising
Page 13: Maslow's Hierarchy of Needs for making better advertising
Page 14: Maslow's Hierarchy of Needs for making better advertising