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Executive Summary

Situation Analysis Goal

Strategy Tactics

“Gift It” is mainly focused and targeted towards Gifting services.

In this fast and modern world, gifting and shopping is also to be made fast.

“Gift It” provides customized gifting services and many more interesting gifting ideas for different occasions.

Being different is important in this world. That is why “Gift It” provides different and exclusive gifting ideas and articles.

OVERVIEW

1. Launch prototype

2. Gain clients and collaborators

3. Design and launch app

4. Advertise and attract customers

5. Design and introduce offers

6. Launch premium app

COURSE OF ACTION

SITUATION ANALYSIS

Company

Overview

Market Overvie

wTarget Market

“Gift It” provides customized accounts and a new experience of shopping & gifting to all its signed-up customers.

“Gift It” features a new Gift Anything tradition along with a genuine product delivery guarantee.

Premium version of the app provides customized offers and discounts based on previous purchases and membership points.

COMPANY OVERVIEW

MARKET OVERVIEW

India’s Gift Market is approximately $30Billion.

Gift market on digital space is $400 Billion.

It has 3 categories :

Festival Gifting - $7.5Billion.

Personal Gifting - $20Billion.

Corporate Gifting - $2.5Billion

TARGET MARKET Personal Gifting :

1. For friends/family during occasions.2. As a tradition during festivals.3. For some special occasions/during urgencies.

Corporate Gifting : 1. To connect with employees.2. To clients and business contacts on business

purpose.3. Unofficial purposes/out of business purposes.

GOALS

The company’s goal is to get an

average turn-over of $1Billion in 3-4 years of

time.

The company soon is to

become the market

leader in Gift

shopping.

Target Market

Value Propositi

on

TARGET MARKET

Customers Collaborators

Company Competitors

Context

CUSTOMERS A person who wants to gift his friend a birthday present. A husband who wants to gift an Anniversary present to his wife. A family who wants to give return gifts to the all the attendees

of a function. An invitee who wants to give a marriage gift to the couple. A business who wants to take a gift for an informal meeting

with his client. An employee buying a gift to impress his new boss.

COLLABORATORS

Gift Article sellers are the clients of the company. Delivery Service providers. Famous shopping sites, malls, restaurants for deals, coupons

and offers. Communication channels and distribution channels. Advertising channels and service providers.

COMPETITORS

Commercial Shopping websites.

Traditional Gifting Stores.

Quick payment sites like Paytm.

Other exclusive Gifting sites.

Gifting shops, Flower shops, Bakeries.

Customer value

Collaborator value

Competitor value

TACTICS

Product Services Brand

Price Incentives Communication

Distribution

PRODUCT

“Gift It” has its unique products categorized into gifts for different occasion like Birthdays, Marriage Anniversaries, Return Gifts, Baby Shower, Functions, Festivals, Welcome Gifts etc.

It has other variety of categorization based on the relations like gifts for Father, Mother, Brother, Sister, Friend, Boyfriend, Girlfriend, Fiancé, Wife, Son, Daughter, Cousin, Boss, Employee, Guest, Host etc.

It also has a section for hand-made gifts to buy and also provides the prepare yourself video learning section to help consumers prepare their own gifts.

It has a flower bouquet section with different flower combinations, Cake ordering customized, Gift packing customized where you can the way you want to gift.

SERVICES

FREE USERS

Sign-up using Gmail, Facebook, Google+ etc.

Add your friends and save their tastes, favorite colors, flavors, birthdays etc.

Customize your account as you and choose the type of product categorization required.

Set your own App theme and browse in your own way comfortable to you.

PREMIUM USERS

Get a subscription by upgrading to premium app.

Add points to your subscription account for every purchase you make.

Gift Anything feature lets you gift anything from A to Z which additionally include products like heavy electronics, precious jewelry, cars and other vehicles, flight tickets, hotel bookings, honeymoon packages, travel packages and many more premium products.

BRAND GIFT IT Your Gifting Dictionary

PRICE

Free version of the App is free of cost to download.

Premium version of the App: Download price : 3$

Premium feature subscriptions available are:

Weekly Subscription : 99 cents Monthly Subscription : 2.5$Annual Subscription : 26$

INCENTIVES

FREE USERS Get Offers during festivals and

other occasions by signing-in.

Get additional offers during your special occasion and your friends and family days.

PREMIUM USERS Get additional offers Only applicable to

you based on your premium points.

Gift yourself feature provides you a additional from our side on your special occasions.

COMMUNICATION Facebook, Twitter and other social media.

Customer Care and Toll-Free numbers. Gift making videos in YouTube for hand-

made gifts. Blogs.

DISTRIBUTION

Delivery service provider

Package deliveries

Post offices.

IMPLEMENTATION

Infrastructure Processes

Schedule

INFRASTRUCTURE

Selection criteria for employees in “Gift It” is based on :

1. Visibility and knowledge of modern App culture.

2. Innovation3. Creativity4. Experience5. Perseverance

PROCESSES A location based GPS system

shows all the nearby places where “Gift It” offers and coupons are applicable.

A calendar linked up to “Gift It” can remind you of your occasions and also can help you select the suitable gift based on your previous purchases and saved tastes of your friends and family.

SCHEDULE

Launch prototype

Monitor consumer response, needs and changes

Make relations and tie-ups with necessary clients.

Design and launch the Free App.

Advertise the Free App.

Launch the Premium version.

SUMMARY

This is presented by

Priyanka Tatiparthi

during an internship

under the guidance of

Prof. Sameer Mathur

DISCLAIMER