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China’s online business networks for marketing: Tianji.com
By Sampi Marketing
China’s Top Business Social Networking Websites
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com0
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1000 926
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98 8426
Most active networks (daily users)N
umbe
r of d
aily
use
rs (t
hous
and)
2014 iResearch
China’s Top Business Social Networking Websites
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
30,000,000
20,000,000
7,000,000 5,000,000
1,200,000
Total number of registered usersN
umbe
r of r
egis
tere
d us
ers
Companies own numbers
Sites general profile
• Largest• Lower level
professionals
Dajie
• 2nd largest• White collar
Tianji
• 3rd largest• White collar
& VIP
Renhe
• Very active• Only for
recruiting
Wealink
• Relatively small
• White collar
Ushi
• 2nd largest (after Dajie) by total users (20 million)• More business oriented• Professional profile setup similar to LinkedIn• Suggests connections based on similar
background, workplace, education• Profile ratings based on connections• Events section
Features
• News feed from followed companies• Company search• Company page• Your connection to a specific company• Career help section• WeChat app• Newsletter• Ads: CPM based• Mobile app
Features
Company page
Corporate newsfeed
Vacancies section
How you are connected
Company search
Company searchby various criteria
Education section
Most popular – ads for MBA programs
Ads options
CPM/PPC
Banners,Text links,Rich media
100-140 RMBper CPM
Ads options
Newsletter
RMB 4 per mailing withminimum 50,000 mailings
Summary
Size• 2nd largest – 20 million users
Audience profile• More established professionals
Marketing value• B2B companies, educational institutions, courses providers, companies that
employ skilled professionals
Drawback• No PPC based advertising, expensive CPM
