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China’s online business networks for marketing: Renhe.cn
By Sampi Marketing
China’s Top Business Social Networking Websites
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com0
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1000 926
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98 8426
Most active networks (daily users)N
umbe
r of d
aily
use
rs (t
hous
and)
2014 iResearch
China’s Top Business Social Networking Websites
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
30,000,000
20,000,000
7,000,000 5,000,000
1,200,000
Total number of registered usersN
umbe
r of r
egis
tere
d us
ers
Companies own numbers
Sites general profile
• Largest• Lower level
professionals
Dajie
• 2nd largest• White collar
Tianji
• 3rd largest• White collar
& VIP
Renhe
• Very active• Only for
recruiting
Wealink
• Relatively small
• White collar
Ushi
Features
• Twitter-like feeds (140 characters)• Tweets can be synced with Weibo• Can post videos and pictures• Professional profile (similar to LinkedIn)• Industry news in profile view• Events section
Features
• Magazine style section (by interest)• Prominent investment & finance section• Job seeker section• Companies directories• Research on companies and management• Premium account (upgrade) – access to
VIP circles
Industry news
Articles areorganized insections
Company profile
Corporate profile
Management
Company search
People search bycompany
VIP membership
• Access to VIP circles• Search priority• More then 300
connections• Mass invitations• More features on
profile• Access to quality
financial reports• Invisible mode• Etc…
Advertising
• Top banner – 30k RMB per month• Emails – 1.5 RMB per mailing• CPM – 2-5 RMB • Self-service promotion –
10 RMB per month; free to VIP users• On search page• On discussion page
①
②
④, ⑤
Summary
Size• 3rd largest – 7 million users
Audience profile• Large proportion of white color professionals and executives, finance and
investment sector
Marketing value• B2B companies, investment and financial services, good for researching companies
and executives
Drawback• Substandard support, confusing structure, no PPC ads
