Innovations &

BCPsMARKETING

FLY HIGH CAMPAIGN

FLY HIGH was initiated by the Online Communities and Partnership Team under the External Communications

Department of AIESEC in Delhi IIT. The Campaign spanned a period of 28 days focusing on Country Specific Issue

based Promotions to promote the Global Entrepreneur Program offered by AIESEC in Delhi IIT .

The campaign also aimed at enlightening the masses about AIESEC in Delhi IIT’s AIESEC School of Languages by

branding it as a winter course to learn authentic French or Spanish by International Faculty .

Global Entrepreneurs Program: 67 Registrations

12 Conversions

5 Pipeline Realizations for December

10 Pipeline Realizations for January

AIESEC School of Languages: 58 Registrations

PROMOTIONS

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take

pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such

as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to

Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device

cameras. Users are also able to record and share short videos lasting for up to 15 seconds

By December 2010, Instagram had 1 million registered users. In June 2011 Instagram announced it had 5 million

users[67] and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million

accounts were set up on Instagram

Social Media Campaigns:

• Fly High (To boost oGCDP and ASL)

• To Promote Events : Balakalakaar and GHS

Were shared on Instagram too, to create a buzz.

VOLUNTEER PROGRAMS

The Balakalakaar Volunteer Program is an initiative taken up AIESEC in Delhi IIT to increase our scope of

engagement with young students of the city also enhancing certain skills on event management, social

responsibility and product delivery.

The Volunteer Program allows students to live a short term leadership and a team experience and also

identify the Why How What of AIESEC.

Students who show excellent performance are personally reviewed and called for a selection procedure to

move to the Experiential Leadership Development Stage that gives them semi-official membership in our

local committee: AIESEC Delhi IIT and the platform to take double the opportunities.

Volunteer Programs as Innovations that resulted into high number of registrations for TMP/TLP as well as

OGX. (Refer to the wiki for the presentations for the same)

No. of Volunteers: 500

PARTNERSHIP WITH HIT 95 FM

Radio Announcements of the Volunteer Program

Live Talk Show on HIT 95 FM

150/500 Registrations from Radio

A Live 10 minute talk show was aired on HIT 95 FM to discuss the execution of the

Event as well as discuss what AIESEC is all about