Submitted by:- Amar Chand Chemical Engg. (13112009) IIT Roorkee

• How would you explain marketing ? Mostly people thinks that “Marketing equals Sales”. But marketing is not just personal selling or even just advertising.

Marketing includes activities such as … • Public Relations

• Sales Promotions• Advertising• Social Media• Pricing• Distribution• And many other

functions

According to the American Marketing Association :- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Definitions

General Definition :- Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

Forms of Marketing

Public Relations

Offline marketing strategies utilize offline media channels to create awareness of a company’s products and services. These campaigns can include events, magazine, radio and print advertising – including billboards, signs and pamphlets.

Offline Advertising

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO (Search engine optimization)

Other Online Marketing

Marketing is made up of four ‘P’ elements :- • Product Physical - Product or Service

• Place - Where the product is purchased

• Promotions - Tools used to get the message out

• Price - The amount a consumer pays

Marketing Elements

• We must begin developing our marketing campaign while we are still developing our product.

• Creating a product would be pointless unless we know our target market, how the product will appeal to that market, and how it will differ from other products.

• Thus, we should already know the most-important selling points of our product.

• Now we must articulate them to our audience

How can we market our product?

• Step 1- Determine our marketing strategy. An undifferentiated marketing strategy works when the same quality of the product appeals to a broad market base. A differentiated strategy highlights different aspects of the product when advertising to different markets. 

• Step 2- Test different advertising campaigns within the same market base. Consider testing more than one market base - we may find that another demographic likes our product for a reason we hadn't thought of. 

• Step 3- Asking potential customers why they want our product. Give customers and experts a trial of our service to test our service and provide testimonials.

Steps for market our product

• Step 4 – Share our testimonials on our website and brochures, particularly the testimonials of experts and industry leaders. This will build credibility. 

• Step 5 – Begin our advertising campaign and hold a product release or grand opening event to generate local interest and publicity.

• Step 6 - Evaluate our product's success over time. Note any changes in the market base and customer expectations. 

Keep Adding Something New Become a Valuable Resource Separate Yourself from Your

Competition Promote the End Result Anticipate Change

Some Good Marketing Techniques