Marketin 8 Pcs

Amity International Business School

Name- Sunil Kr Ahirwar

BBA-IB, 5 Semester

Section- A

Enrolment- A1833312026


Brief Introduction:

My Name is Sunil Kr Ahirwar, I belongs to Madhya Pradesh- Singrauli. I

have completed my schooling in my home town itself Singrauli with State

Board, Currently pursuing Bachelors of Business Administration with

specialization in International Business (BBA- IB) from Amity International

Business School Amity University Sector 125, Noida Uttar Pradesh


• Design, Technology

• Usefulness

• Value

• Quality

• Brand

• Warranty

Product Proper segmentation of the product, and evaluation of factors

like ideas, concept creation, adaptability, cannibalization, sampling,

surveys, prototyping, and of course, quality

(Product Must Satisfy Consumer Needs)


• Penetration

• Cost Leadership

• Value Based

Price- Quintessential parameter for this business. You need to decide

the price points you can offer, and the corresponding tax rates.

(Impact on the service buyer’s satisfaction level)


• Retail

• Wholesale

• Mall order

• Internet

• Direct sale

Place- One needs to make sure that the service/product is accessible

where and when it is wanted.

(Offer a different side of value to the customer)


• Special offers

• Advertisement

• User trials

• Campaigns

• Gifts

Promotion- plays a role in the perception the possible target audience

may have about your service.

(This would also include - Public Relations.)


• Competitor

• Product feature

• Packaging

• Word-of-mouth

Positioning- Is the image that a product produces in the mind of

customers in comparison to the competitor product & also in

comparison to other products of the same company

(Increase Brand awareness & loyalty while generating sale)


• Employee

• Management

• Organization culture

• Customer service

People- They are the target consumer of the company. They are the

one who are the consumers.

(People define a service)


• Service delivery

• Response time

• Complaints

Process- The Process Description and Functioning got he

organization. Turn around time, processing time, and retrieval

procedures. This determine the capability of the product to supply the

demand of the consumers.

(It followed for producing & delivering the product)


• User stories (Review)

• Facilities

• Business card

• Brochures

• Service delivery

Physical Evidence- affects the customer’s satisfaction. Often, services

being intangible, customers depend on other cues to judge the

offering.

(Physical Evidence is the first distinction of a product)


Public Relation activity is direct at supporting marketing, where it is

assigned to the part of “Marketing Mix” called promotion .

The use of public relation strategies & tactics to achieve marketing

objective. The purpose of Marketing Public Relation is to gain

awareness, stimulates sales, facilities communication, & build

relationship between consumers, companies & brand. MPR function

more narrowly on just the product brand & its customers. MPR also to

create “Word of Mouth” “Buzz” about the brand by generating news

about the product & its features, holding special events to demonstrate

the product.

MPR Contribute- Awareness, Credibility, Sales forces & dealer,

Promotion Costs


Sunil Kr Ahirwar


Amity University Noida- 125

Email- [email protected]

Mo +91(0)9871836819

mailto:[email protected]