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Mobile Now!and in The Future!@brillthings!
Hello!!Mark Brill !@brillthings!
2045!
Mobile Now!
What the hell is this guy looking at? The World or something?
Stand up if you …!- Keep your phone by your bed?!- Use your phone as an alarm?!- Check it first or last thing?!
This is Romania!
ourmobileplanet.com //Google/Ipsos 2013!
Mobile is at the heart of our digital lives!
23 Pictures that Prove Society is Doomed!
comScore, US, April 2014
2x photos shared than Facebook*
More messages sent than SMS**
*700 million pictures per day, reported by Business Insider May 2014!** 50 billion messages per day, reported by Slashgear, Jan 2014!
A Moving Target!
Problem: brands aren’t very good at mobile
How do brands respond?!
Problem: brands aren’t very good at mobile
‘Let’s build an app, yayy!’!
But …!
80% of brand apps are downloaded less than
1000 times!*Deliotte, 2012!
0.5% of ‘fans’ are talking about a brand!
*Admap, 2012
Technology is your tool – it’s not the
channel!
AirBnB // P2P!
Barkbuddy// D2D!
Waze // Crowd!
Citymapper // APIs!
Duolingo // Gamified!
Yplan // Collaborative!Polar // P2P Gamified!
Uber // P2P!
A Collaborative Approach!
The Ad Agency Response?!
http://www.gartner.com/newsroom/id/2819918!
Mobile in The Future!
Punchtab – 73% of users would not allow in-store tracking!
The end of the smartphone
Nivea, Brazil
Individual Tech Eco-systems!
The Internet of Useless Things!
A Healthier Life?!
Nymi!
Fitbit for Cats and Dogs!
Data-based Doctors!
2045!
Thank You!!!Mark Brill!@[email protected]!(or find me on LinkedIn)!
