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Mobile is Social Social is Mobile

Integration of social & mobile marketing, Mark Brill, 8.11.11

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These are Mark Brill\'s, txt4ever, slides from our Integration of Social & Mobile Marketing seminar on Tuesday 8 November 2011. This is a repeat event from the event in September.

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Page 1: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Mobile is Social

Social is Mobile

Page 2: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

A bit about myself

• Mark Brill

• 8 years in mobile (19 online)

• Mobile strategist and consultant

• Chair of DMA Mobile Council

[email protected]

Page 3: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Why Social? Why Mobile?

• Facebook:

250+ million mobile users

• Facebook Zero ... anyone can

do it

• Up to ½ of Twitter users are

mobile

• Deep integration of Twitter in

iOS5

• 50% of Facebook status

updates from mobile

• Foursquare, Gowalla,

SCNVGR and Instagram: built

around mobile

Page 4: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Do we do?

48%use it

75%@ work

50%by web53%brands

Page 5: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

The problem

Brands are used to developing

products in the same silos year after

year

Branches

Call Centres

Own-brand web sites

TV Advertising

Direct Mail

Outbound calling

Buy it!

Buy it!

Social Networks

Mobile web

Widgets

Games

Mates

Email

Apps

SMS

Viral

IM

Wha’evaWha’eva

Page 6: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Mobile social

is for

everyone

Page 7: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Facebook: Text to Like

7

Page 8: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Some brands have got it right ...

Page 9: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

But not everyone ...

Page 10: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

It’s all about location

Page 11: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

User tagged

locations

User-generated

feedback,

comments and

reviews

Layar

implementation

Facebook and

Twitter

integrationsSmartphone apps

– Android, iPhone,

Palm etc

Location and

Google Maps

Developer APIs

Advertiser

opportunities

The location-based community

Page 12: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Advertising and Engagement

Page 13: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Dominos UK credited 29% profit

increase to social media and

Foursquare in particular

Does it work?

McDonald’s saw check-ins

increase by a claimed 33% during

their Foursquare Day campaign

Page 14: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Brands don’t need a location

Page 15: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Nike Sneak and Destroy

Page 16: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Creative use of mobile social

Page 17: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

Brands using Instagram

Page 18: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

And teenagers are on BBM

Page 19: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

KLM Surprises

Page 20: Integration of social & mobile marketing,  Mark  Brill, 8.11.11

In Summary

• Mobile social is a rapidly growing channel

• There are many opportunities for brand

engagement

• If you are in social media you are already in

mobile

• But how good is the user experience in

mobile?

THANK YOU!