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Steve Rotter - Global VP of Digital Marketing Presentation from MarTech 2014 Conference
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@sjrotter
the year 2002
TODAY
Average adult attention span?
Customer Journey
The Old Days…Stores and Sales People70%
Search – Social – Self-Directed
Today
5500 Customers 70 Countries
WHAT CONTENT TYPES GREW THE MOST?
VIRTUAL CONFERENCES
MOBILE CONTENT
RESEARCH REPORTS
VIDEO
44%
70%
33%
28%
25%
52%
15%
10%
Story will helpyour brand cut through the noise
Story means simplifyingto get at the core message
BRANDS ARE PUBLISHERS
THINKVIDEO FIRST
Pages With Video Attracted 2-3x More Visitors
157% Increase in Organic Traffic From Search Engines. (MarketingSherpa)
“When it comes to engagement, conversion and on-brand messaging, nothing delivers like video.”
ExactTarget
How long should a marketing video be?
14 Minutes???
©2014 Brightcove Inc38 |
New Research in 2014
Use DBL for Campaigns
BUT…Video marketing at scale is hard
©2014 Brightcove Inc45 |
Growingvideo
libraries
Encodingfor everydevice
Supportinglargeteams
Deliveringbeautiful
experiences
Reachingsocial
channels
Increasingconversion
rates
Integratingwith marketingtechnologies
Knowingwhat’s
working
… and this problem will only get harder as your video strategy grows
©2014 Brightcove Inc46 |
has solved this problem with
©2014 Brightcove Inc47 |
The most comprehensive suite of video technologies for the needs
of the modern marketer
©2014 Brightcove Inc48 |
@sjrotter