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Mainstay Event/Conference Services
How these services work
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Develop conference content asset ideas
Prioritize and Plan Content Projects
Consult, Research and Develop Content
Design & Production
Support Conference Participation
Quantify & Communicate The
Value Of Your Technology
Solution
Conference Content Management Services
© Mainstay Partners LLC 2010
Conference Planning & Content ManagementConference Event
Execution
Video before Keynote
Video for breakout sessions
Video / Pods microsites
Booth content creation
Top customers’Interviews, Research &
Feedback
Re-brand / re-purpose existing success stories
New, conference-themed white papers & success stories
Conference-themed Customer Annual Report
Re-brand / re-purpose existing success stories
Speaker Sessions
Booth management
Panel Discussions
‘In-the-bag’ Brochures & infographic / data sheets
Sales Win Sheets for Solution Offerings
Account Deep-Dive ROI Assessments
ROI / TCO Interactive Calculator
Recommended Program Plan
© Mainstay Partners LLC 2010
Phase - P1Plan, Inventory & Gap Analysis
Phase – C1Consulting & Content
Development
Phase - ExecutionParticipation
This plan may change substantially based on additional inputs
• Inventory Content Tracks• Identify content requirements
• White papers, PPTs• Web-based• Pod-based• Video• Panel Discussions
• Additional Research on Conference Themes & Content Assets
• Prioritize from content ‘wish list’• Create working teams for each
project (assets)• Recruit any customers for research• Launch content development
projects
Conference Planning Conference Execution
• Engage internal execs / customers for projects as required
• Develop content• White papers• PPTs• Web-based• Pod-based• Video• Panel Discussions• Speaking
2 weeks
• Panel Discussions• Booth Management• Speaking
4 weeks
Phase – C2Design & Production
2 weeks
• Complete design and production
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Examples - Kofax
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• Develop Industry white papers for distribution at conference and pre-release to create “buzz” at conference
• Develop executive presentations for break-out session presentations
Examples - Oracle Open World
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• Marketing content development for banners and booth displays
• ROI case studies on emerging technology segment of Oracle products and solutions
Examples - Cisco
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• Capture customer success case studies for distribution at show
• Develop large screen display video content and executive use case slides for small screen display
Examples - Gartner IT Expo
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• Interact and conduct meetings with customers and partners to articulate the Cisco innovation solutions Business Value proposition
• Provide expert consultant resource support at the Cisco booth
Examples - National Retail Federation
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• Provide expert consultant resource support at the Cisco booth over a 3 day period
• Interact and conduct meetings with customers and partners to articulate the Cisco Business Value proposition
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Winning FactsTM Provides Powerful Ad Messaging of
How Well Your Customers Are Performing in the Marketplace
Winning Facts Content – leave-behind conference brochure
• Presents publicly available key performance measures of your customers successes
• Identifies customer performance metrics that outpace their peer averages
• Links performance metrics to your solutions to demonstrate the power of your products and services
Sample calculator
Customer/Sales ROI Calculators
• Dynamic– provides an interactive experience for your customer /sales team (multiplatform capability – presentation, website, kiosk, etc.)
• Simple– inputs can be changed with dials and sliders, maximizing usability while minimizing effort. Single, standardized interface across calculators increases adoption
• Powerful– real-time charting of benefits provide visualization of benefit levels. Minimal support and maintenance allow for continual improvements
Dynamic, Simple & Powerful Conference Calculators
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Collateral / Case Study Services
Success Stories – Flexible Options
• Sell Sheets: 1-2 page success summaries
• Low cost/high volume
• Fast turnaround
• Demonstrate industry coverage
• Snapshot Study: 3-5 page business impact stories
• Client executive summary presentation
• Quantified business benefit focus
• Podcast testimonials
• Showcase Study: 5-7 page ROI reports
• Client receives detailed ROI assessment & executive presentation
• Detailed ROI case study
• Video testimonials
Study Attributes Sell Sheet Snapshot Showcase
Business Impact Story
Qualitative Benefits
Customer Validation
Customer Quote(s)
Customer Value Assessment
Benefit Financial Analysis (e.g., 5 Yr NPV of Value)
ROI Value Analysis (e.g., TCO, ROI,Payback, IRR)
Video Testimonial
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