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Presented by Ken Fuchs ⎪ March 26, 2015

Tackling Mobile Monetization

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42%Will go across devices on at least

one digital activity

(Among total smartphone users)

Phablets accelerate growth of contentconsumption from mainstream verticals

Source: Flurry from Yahoo

NEWS

1.7X

ENTERTAINMENT

2.5X

SPORTS

4X

575m+MAUs

Now 575m+MAUs

220m

Nov 2012

$1.2b+Mobile Revenue

$1.2b+Mobile Gross Revenues

Yahoo is a mobile-first company

23%QoQ Mobile Revenue Growth

mid-2012

Expandable Video Video Pre-roll UnitsVideo In-streamExpandable Image

Yahoo Magazines TumblrYahoo

of advertisers

say native ads drive

engagement

65%

of advertisers

plan to buy native

ads in 2015

79%

Monetize your app with native

and video ads from Yahoo,

Flurry, and BrightRoll

advertisers

Yahoo App Publishing

Engage your audience with

personalized content

recommendations and

monetize with native ads

Yahoo Recommends

Yahoo App Publishing

“Yahoo has brought us many of the best

brand advertisers since our launch with

Flurry. The teams ensured the initial setup

was quick and easy. We couldn’t be

happier with the quality of ads, the

consistently high fill rate, and the breathe

of Yahoo’s advertiser relationships across

the world.”

- Richard Rabbat, VP of Advertising and Platform, Tango

LearnstPinger

Yahoo RecommendsYahoo Recommends

enabled Vox’s audience to

discover and engage with

even more of their

premium content across

their different brands,

while driving incremental

revenue for the publisher

through native advertising.

Get a mobile game plan

Come talk to us

or visit developer.yahoo.com