Upload
juicetank
View
250
Download
1
Tags:
Embed Size (px)
Citation preview
BE MEMORABLECraig S. Sowell
WELCOME!
KNOW - FLOW - GROW
Know Flow Grow
KNOW IS THE FOUNDATION
YOUR BRAND
YOUR CUSTOMER
BRAND PROMISE IS THE DNA OF THE EXPERIENCE
Brand Essence:Brand Positioning: Brand Persona:
The benefit the users receive from the brand
How the brand makes the users feel
Who the brand is –humanize it
A TOOL FOR DEFINING YOUR BRAND
Our audience …IT leaders who aspire to transform
In a word, Datapipe stands for …Confidence
We are in the business of …Future-proofing IT
We are empathetic to the needs, challenges and opportunities our clients deal with - everyday
We are pragmatic visionaries in applying the innovations in IT service delivery
We are unique experts in translating that vision into client value through operational excellence
THE DATAPIPE BRAND CHARACTER
THE PERSONA IS THE DNA OF YOUR CUSTOMER
AN EFFECTIVE TOOL TO BUILD YOUR EMPATHY
FLOW IS MAKE OR BREAK TIME
CUSTOMER JOURNEY
SIGNATURE MOMENTS
THE SMARTCLOUD CUSTOMER JOURNEY (FLOW)
SIGNATURE MOMENTS DRIVE FOCUS
A TOOL THAT SUPPORTS THE ITERATION
CUSTOMER SUCCESS
FEEDBACK INSTRUMENTATION
GROW IS WHERE SYNERGY DRIVES GROWTH
THE FORK IN THE ROAD
Neglect Phase Advocacy Phase
TOGETHER WE BUILD
INSTRUMENT FOR FEEDBACK
THANKS!