Love to Learn: Education for the Modern Adult

Copyright © 2015 InReach. All rights reserved.

April 29th, 2015

Love to Learn: Education for the Modern Adult


Introduction

0

2.0

1,200

3.0

1.0

0.0

400

800

4.0

2014A2013A2012A

3.8M

0.7M2.3M

Cumulative # of LearnersCumulative Course Hours Delivered

Rapidly Growing User Platform & Support Services

Lega

lM

edic

alFi

nanc

ial

Serving many organizations

Hours (M) Learners (K)

Platform encapsulates expertise gained over 15 years

InReach

Helping organizations deliver education online since 1999

Headquarted in Austin

Providing software and services to help exploit the “on-line disruption”


Embracing Change

“The only thing constant in life is change.”– Heraclitus, Greek Philosopher

“The price of doing the same old thing is far higher than the price of change.”

– Bill Clinton, Former US President


What Has Changed Your Members?

MORE CHOICES

GREAT SERVICEMORE SMARTS


We Performed A Huge Survey

What is the biggest influence when registering for an educational event?

A) Lowest of price

B) Convenience of consumption

C) Quality of content

D) Speaker/Subject of content


Attitudes of the Modern Learner


Online Education is Convenient & Critical


Give Learners Options


The Right Delivery For Every Learner

Provide a balanced mix of delivery types Live

– Webcast in-person events– “Studio” productions – Webinars

Replays Archived / On-Demand

– All relevant subjects

Focus work on all delivery types Repurpose in-person event capture Plan and provide webcast/webinars outside of in-person event Archive captured events for On-Demand consumption Market all delivery types

– Don’t favor the in-person event– Cross departmental collaboration


“Quality Content… Is King”


Triggering an Assessment of Quality

Comprehensive Catalog Subject-matter experts Major subject areas All levels-Basic, Intermediate, Advanced Recent developments/hot topics Professional growth

Easier than you think! Leverage your current planning/programs Repurpose content Create a plan and implement it


Helping Learners Register

Use your catalog like a conversion funnel

Promote paths to easily find content

Remove barriers to register

… oh, and be mobile and ADA friendly!

CE Catalog Landing Page

Search Results Page

Shopping Cart

Checkout

Registration

Ratings & Reviews

Product Detail Page


Measure Your EffectivenessThe three levels of business analytics:

1. Demand-generation• Bounce-rates• Open-rates• Click-throughs

2. Browsing behavior• Entry points• Exit points• Navigation

3. Registration behavior• Net-new registrants• Buy one get one free• Abandoned Carts• Bundles and discounting

effectiveness


Huge Step To “Mar-Tech” Capabilities

On-Line Education is a strategic

convergence point

• Focuses on member retention and growth

• Strategizes to build importance and relevance for the organization

• Manages education programming

• Reporting for CE processing and auditing

MEMBERSHIP

MARKETING

EDUCATION

IT

• Empowers the other groups by managing information technology


Education Market “Disruption”

Demographics Politics Economics Technology


They’re Demanding That You Change Too

Connection … my way—any channelControl … let me drive—anytime, anyhowCustomization … “all about me”—personalized


Questions & More Resources

Questions from the audience?Download the full Infographic: http://learn.inreachce.com/infographic

Contact us to learn more: [email protected] 1.888.892.7676

http://learn.inreachce.com/infographic

mailto:[email protected]

Marketing

Love to Learn: Education for the Modern Adult