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Introducing

T H I S J U S T I N .

Confidential information. Share only with express authorization of López Martí Miami - LMMiami.com

We solve old marketing problems in new ways.

In English, Spanish or espanglish.

North & south of the border.

Creating, developing & executing cross-platform, multicultural marketing initiatives, experiences & modules that merge traditional & new media.

We are small, nimble and verycompetitive.

In price as well as in spirit.

Working as a task force for largershops is our bread and butter.

In the following slides you will seewhat we’ve been up to over the lastcouple years.

Case histories for various clients.

Andy, Billy & Foxy by Yezz Mobile.Global phones, global campaign.

“Whatsapp” Click on link to view:https://vimeo.com/116865310

“Squeeze” Click on link to view:https://vimeo.com/116865318

“Ketchup” Click on link to view:https://vimeo.com/116865315

“Pool” Click on link to view:https://vimeo.com/116865313

Client & agency from Miami shoot campaign in Shenzhen, China, to be aired in

France, with directors from Argentina, models from Croatia, Serbia & Ukraine.

The campaign was unveiled during CES in Las Vegas, arguably the largest and most

important global showcase for consumer electronics.

 

A mass & social major marketing push in Europe by Miami-based DDM Brands and its

France-based European Partner Avenir Telecom to build awareness and momentum

for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy

(Windows), Andy (Android), Foxy (Firefox).

The target audience: global-minded teens, young adults and early adopters, who find

shiny new objects irresistible yet are highly demanding and savvy when it comes to

spending their hard-earned disposable income in new gadgets. These consumers can

seem existentially voracious in their appetite for new technology but they don’t

compromise on quality or design.

Yezz Mobile joins Google’s Project ARA.

Global launch in Barcelona Mobile World Congress 2015.

!

A comprehensive branded, experiential and social

content initiative unveiled in MWC 2015 in Barcelona,

Spain, arguably the largest & most important global

showcase for all things mobile & mobile-industry related.

Have a taste of it here: https://vimeo.com/121084592

And here: www.yezzara.com

!

! !

An initiative within Google's Advanced Technology & Projects (ATAP) group, Project

Ara aims to create an open modular smartphone platform with massive

accessibility, democratizing the mobile industry by doing for hardware, what the

Android platform has done for software: lowering the barriers of entry, creating a

diverse ecosystem of developers, and therefore, increasing the pace of innovation.

The target audience: multicultural early adopters who find shiny new objects

irresistible yet are highly demanding and savvy when it comes to spending their

hard-earned disposable income in new gadgets. These consumers can seem

existentially voracious in their appetite for new technology but they don’t

compromise on quality or design.

! !

! !

We not only advice our client on how to communicate and market its inventory.

Apart from strategizing, conceiving and executing the communication campaign,

we are also chipping in with ideas to develop new mobile products and new

business models to go to market. It’s truly an inspiring challenge that far exceeds

the usual scope of work of a so-called ad agency.

!

We not only advice our client on how to communicate and market its inventory.

Apart from strategizing, conceiving and executing the communication campaign,

we are also chipping in with ideas to develop new mobile products and new

business models to go to market. It’s truly an inspiring challenge that far exceeds

the usual scope of work of a so-called ad agency.

!

Coca-ColaSecret Formula campaign for US multicultural teens.

Coca-Cola’s Secret Ingredient # 38 Fanhancer.

The enhancer of fans.

Winner of the Coca-Cola North America 2010 Marketing

Excellence Award in the digital category (our apologies to

Sapient, Crispin, Porter & Bogusky, Wieden & Kennedy and

the remaining dozens of agencies in Coca-Cola’s roster

whose asses we kicked).

Please peruse at pleasure, click here: https://vimeo.com/24698281

B A Happy PlayerCoca-Cola + Burger King + Guitar Hero + Kmart

activation

A multiplatform digital & retail engagement effort by four blue

chip brands with high traction among teenagers. The sweet

spot in the middle of social media, experiential and POS.

Coke & BK Play invite Guitar Hero fans to enjoy their favorite

videogame online from any computer with the keyboard stickers

obtained with a BK meal. No console needed. Unless you win a

console by submitting your BK coupon to Kmart.

Please peruse at pleasure, click here:http://www.facebook.com/media/set/?set=a.245677642135524.52822.179926838710605&type=1

Coca-Cola World Cup 2010The Longest Celebration Global Activation

This US based campaign generated a whopping 13% of the

entire global traffic to Coca-Cola’s “Longest Celebration”

digital platform, built for Coca-Cola’s sponsorship of the FIFA

World Cup South Africa 2010.

Totally unexpected from a country that perennially gives the

cold shoulder to soccer.

Check it out, click here: http://www.pluralandpartners.com/clients/scpf/cocacola/20100902_ojodeiberoamerica/

Golfonía Coca-Cola, la Sinfonía de Goles.

-Golfonía Coca-Cola, la Sinfonía de Goles. The "symphony of goals" is a soundboard/mixer/musical instrument that allows users to create their own "música futbolera" (cobranded with Univisión):

Golfonía Coca-Cola iPhone app:

http://itunes.apple.com/us/app/golfonia-by-coca-cola/id438024872?mt=8

Partnership for a Drug Free America HablaConTusHijos.org

The Partnership for a Drug Free America needed a two-

pronged (on line & on air) strategic & creative push to engage

Hispanic teens and their parents in conversations about

drugs. Moms & Dads spend quite some time in front of the

TV. Their children, however, spend way more time online (and

on the streets), therefore: http://www.youtube.com/watch?v=lWnCoXJxRsc&feature=channel_video_title

Not too sure about the results, but they run dozens of

campaigns every year and this is one of a handful they are

prominently featuring on their annual report.

Social Media Marketing in Spanish

Flor de Caña Rum - Nicaragua te quiere

Can we work with limited budgets? You bet. But it takes, pardon our French, cojones. And a powerful insight.Flor de Caña rum, the pride of Nicaragua, has no marketing dollars to compete against the Diageos, Pernod Ricards & Brown Formans of this world. But it has something the aforementioned corporations don’t. Cojones, of course. And an ultra loyal base of bilingual Nicaraguans (in & outside the father land) that are more than willing to promote their rum. A motivated grassroots army of selfless brand ambassadors and evangelists. Money simply cannot buy this type of passionate commitment: http://www.facebook.com/nicaraguatequiere

Ideal Image - A Day In The Life Of Karina Smirnoff

Laser hair removal is a fast-growing category in the multibillion dollar personal care industry. Ideal Image, one of the leading brands in the business, is betting big on raising its profile nationally with a sultry ad campaign featuring Karina Smirnoff, last season’s winner on Dancing with the Stars.

Branding + direct response. Social platforms + e-commerce. Impressions + conversion. Marketing + entertainment. Branded content + call-to-action. Adbiz + showbiz.The best of all worlds is possible.

Watch the campaign here: https://vimeo.com/41580781

The Global Period Project - GlobalPeriod.com

A crazy social media initiative our

friends at the Procter & Gamble

Social Media Lab never got

around to funding.

An attempt at balancing

hormones, emotions and digital

content.

Is there a positive side to the

menstrual period?

Can we overcome the taboo, the

stigma, the biological karma?

Can we synchronize the

menstrual periods of millions of

women around the planet?

We can try.

For starters, frequent and timely

menstruations mean good health.

They might as well be the

emotional connections to create a

global community of female

power.

Join the club and see for yourself,

log on to globalperiod.com

Our work is heavily digital with a strong incidence in social, retail & experiential engagement, the latter being a territory that, in our humble opinion, many marketers and agencies tend to ignore at their own peril.

We strongly believe that the right combination of digital content & POS makes for bulletproof marketing magic.

Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.

* Restricciones aplican en algunos países.

TU SUEÑA, NOSOTROS CUMPLIMOS.

LO IMPORTANTE EN LOS NEGOCIOS ES PERSUADIR, ESPECIALMENTE A UNO MISMO.

EMPRENDEDOR SE NACE.PERO TAMBIÉN SE HACE.

Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.

* Restricciones aplican en algunos países.

TU SUEÑA, NOSOTROS CUMPLIMOS.

Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.

* Restricciones aplican en algunos países.

TU SUEÑA, NOSOTROS CUMPLIMOS.

NUNCA DEJES DE INSISTIR,NUNCA DEJES DE INSISTIR.

Make your dream a reality. Trade your products and services with the world by importing and exporting to more than 210 countries quickly and easily.* With DHL Express, no geographical border can stop the possibilities you envision for your business.

www.dhl-smeworld.com

AN ENTREPRENEUR’S CREDO

NEVER STOP INSISTING.NEVER STOP INSISTING.

*Restrictions apply in some countries.

YOU DREAM, WE DELIVER.

DHL_EN_NeverStop_1_3_page.indd 1 9/8/08 11:01:45 AM

Make your dream a reality. Trade your products and services with the world by importing and exporting to more than 210 countries quickly and easily.* With DHL Express, no geographical border can stop the possibilities you envision for your business.

www.dhl-smeworld.com

AN ENTREPRENEUR’S CREDO

SOME ENTREPRENEURS ARE BORN TO BE.OTHERS ARE SELF-MADE.

*Restrictions apply in some countries.

YOU DREAM, WE DELIVER.

DHL_EN_Entrepreneur_Full4C.indd 1 9/8/08 11:01:18 AM

DHLYou dream, we deliver - Tú sueña, nosotros entregamos

DHL - Cobbler - Spanish versionhttp://www.youtube.com/watch?v=J5NSEXI-Ebk

DHL - Cobbler - English versionhttp://www.youtube.com/watch?v=hIEwSgJsk1A-

DHL - Surf - English versionhttp://www.youtube.com/watch?v=n0cDyV2Q8dI

DHL - Surf - Spanish versionhttp://www.youtube.com/watch?v=lwss7D9uS9I

-DHL - Art - English versionhttp://www.youtube.com/watch?v=vI0MaAbmFlk

DHL - Art - Spanish versionhttp://www.youtube.com/watch?v=-777dGVXKC8

Discovery Channel

web pre-roll

Confidential information. Share only with express authorization of Atkins López Martí - www.AtkinsLopezMarti.com

More Coke stuff

Coca-Cola  - Secret Ingredient Cross-Platform Campaign - An Overview

http://www.youtube.com/watch?v=vvjyaEhl2nw

Coca-Cola  - Secret Ingredient Campaign -  Fanhancer - Dylan Fanimal

http://www.youtube.com/watch?v=VTSkHcmOD_8

Coca-Cola - There's no such thing as an over the top fan

http://www.youtube.com/watch?v=OiSi9S45GCM

Coca-Cola - Brittney, American Sign Language

http://www.youtube.com/watch?v=KqsDywPfMv4

Coca-Cola  - Secret Ingredient Campaign - Vince - Fanny pack

http://www.youtube.com/watch?v=mrX2jKBvTVw

Yet more Coke stuff

Coca-Cola  - Secret Ingredient Campaign - Josh - Fanarcissist

http://www.youtube.com/watch?v=435i-QuKbK8

Coca-Cola  - Secret Ingredient Campaign - Peyton - Fan enough

http://www.youtube.com/watch?v=IsHqt641CA8-

Coca-Cola  - Secret Ingredient Campaign - Ross - Fan Club

http://www.youtube.com/watch?v=l4oKqreFfRo

Coca-Cola  - Secret Ingredient Campaign - Jo BFFF

http://www.youtube.com/watch?v=gBPTzkEYMO4

Coca-Cola - Mouths - Taste & refreshment 4 all of fankind

http://www.youtube.com/watch?v=RBu3hZPYDPI

Coca-Cola - Larisa - World traveler

http://www.youtube.com/watch?v=kIdJHwn8xhw

Subway Restaurants

Subway Restaurants - Fat 4 free - Grasa Gratishttp://www.youtube.com/watch?v=6rujZIJlAIU

Subway Restaurants - Overzealous motherhttp://www.youtube.com/watch?v=ZEfSj1sd_Nk

Big Brothers Big Sisters

Big Brothers Big Sisters - El momento crucial - español/Spanishhttp://www.youtube.com/watch?v=fsSWDHZ0_YQ

Big Brothers Big Sisters - The Crucial Moment - English/ingléshttp://www.youtube.com/watch?v=SOLBv7jyY8M

Ocean Drive magazine

Ocean Drive magazine - Deliveryhttp://www.youtube.com/watch?v=lCyxzVkyZUg

Way more stuff here.

Confidential information. Share only with express authorization of López Martí Miami. LMMiami.com

http://www.youtube.com/0productivity