WHAT WAS HAPPENING ON SOCIAL MEDIA AT THE 2015 INDIANAPOLIS 500? WHICH DRIVERS AND EVENTS WERE EVERYONE TALKING ABOUT

AT THE RACING CAPITAL OF THE WORLD? USING GEOFEEDIA, WE COLLECTED THE SOCIAL MEDIA CONTENT FROM THE INDIANAPOLIS

MOTOR SPEEDWAY TO FIND OUT!

WORD ON THE TRACK DURING THE INDY 500TOPICS OF CONVERSATION DURING THE WEEKEND EVENTS

LOCATION IS CRITICAL WHEN KEYWORDS AND HASHTAGS ARE MISSING.

5%OF POSTS CONTAINED

NO WORDS (ONLY PHOTOS OR VIDEOS).

39%OF THE CONTENT DIDN'T

CONTAIN A RELEVANT KEYWORD OR HASHTAG

(IMS, INDY500, INDY, RACE, INDYCAR, ETC.)

BROUGHT TO YOU BY:

MOTOR

WEEKEND

WHICH AREA OF THE SPEEDWAY WAS THE MOST SOCIAL?

SNAKE PIT

START FINISH

1

Race Start & Crash Sage Karam and Takuma Sato crash in the first lap

Crash @ Lap 151: Tony Kannan collides

with the wall and is out of the race Crash @ Lap 175:

Three cars collide coming out of

Turn 4

Race Finish: Juan Pablo Montoya beats teammate Will Power by .1046 of a

second -- the fourth-closest finish in race history

SOCIAL VOLUME DURING THE RACE AT THE TRACK

AND THE WINNER IS...

LEARN MORE ABOUT OUR LOCATION-BASEDSOCIAL MEDIA PLATFORM AT GEOFEEDIA.COM

Juan Pablo MontoyaMOST SOCIAL DRIVER

Team PenskeMOST SOCIAL RACE TEAM

2

3

4

5

6

TURN 1

TURN 2TURN 3

TURN 4

Ranked Areas of Conversation by Percentage

47% at Start/Finish Line

22% at the Snake Pit

14% at Turn 1

1

2

3

9% at Turn 3

5% at Turn 4

3% at Turn 2

4

5

6