Listening to the voice of professional adults learning new skills in Lithan Hall and other lifelong education institutions in Singapore + analysis of the high demand skills in Singapore

Lithan Hall

Listening to the voices of professional adults

learning new skills in Singapore.

Tesla Insights July 2015

Lithan Hall Academy, once known as Genovate Solutions, specializes in teaching and

training professionals in Digital Marketing and Information and Communications

Technology.

With schools in Singapore, India, Malaysia and Indonesia, Lithan Halls Academy

boasts the WDA, NICF and Edutrust certifications.

In addition, Lithan Hall Academy also offers 90% subsidies from the government,

making it possible for most, if not all, working adults to pick up a new skill that will

enhance their prospects of getting that elusive job or promotion!

QUESTIONS LITHAN HALL

1) What do students think about the quality of the teaching provided by Lithan Hall?

2) How do students and professional adults position Lithan Hall as compared to its competitors and

what are competitors doing better?

3) What are the in-demand skills that organizations are looking for? What modules should be

developed to give students and professional adults a more wholesome learning experience?

We will isolate the relevant data to answer all these questions using social media listening.


METHODOLOGY

This is an in-depth analysis of conversations about

Lithan Hall and its modules, competitors and in-

demand skills for 1 year (July 11th 2014 to July 10th

2015), on all social media platforms (excluding

mainstream news): Facebook, Twitter, Youtube,

Instagram, Blogs, Media, Forums, in Singapore in

English.

We are using the latest social media listening

technology, to gather all the conversations which are

scanned by our dedicated analysts in Singapore to verify

relevancy to answer our questions.

Limitation: social networks privacy settings. We are

not able to listen to conversations that people have set

as private (eg: What’s App, some private conversations

in Facebook).

LITHAN HALL


VOLUME OF CONVERSATION


• There was only 32 mentions of Lithan Hall by students last year.

WHAT DO STUDENTS THINK ABOUT THE

QUALITY OF THE TEACHING?


WHAT DO STUDENTS THINK ABOUT THE QUALITY

OF THE TEACHING?


• From all mentions of Lithan Hall, most are neutral but when it comes to reviews, there are 5

times more negative reviews than positive ones. Out of all the opinions that we have gathered

over the past year, 21.7% is negative, 4.3% is positive while 73.9% is neutral.

• Students are not happy with the “shallow” curriculum and feel that the trainers are

inexperienced and not knowledgeable.

• It is important to take note that even the positive comments mention the trainer issue and

attributes it to “luck” – If you are lucky, you get a trainer who is able to teach.


OF THE TEACHING?



OF THE TEACHING?


HOW DO STUDENTS POSITION LITHAN

HALL AS COMPARED TO ITS

COMPETITORS?

WHAT ARE COMPETITORS DOING BETTER?


WHO ARE LITHAN HALL COMPETITORS AND WHAT

TECH PROGRAMS DO THEY OFFER?

Business Intelligence & Big Data

Enterprise Resource Planning

System Administration

Technopreneurship

Technology Sales & Marketing

UnSim is a 12.000 students university offering part-time and more recently

full-time programs, with a wide range of courses such

as

Internet & Social Media Marketing

Internet Security

Media Relations

Digital Communication

NUS-ISS has, to date, over 94,000 infocomm

professionals, 5,200 corporate customers

and 4,500 post-graduate alumni members from

programs such as

Analytics & Intelligent Systems

Business Analysis

IT Governance & Risk Management

Software Engineering & Design

Kaplan Singapore offers one Workforce Skills Qualification (WSQ) program related to

technologies:

International Computer Driving License (Access,

Excel, Word...)


• We have gathered mentions of all technology-related programs, masters and classes offered by

Lithan hall’s 3 competitors UniSim, ISS-NUS and Kaplan Singapore to professional adults willing to

continue their education.

SOCIAL MEDIA PRESENCE OF LITHAN HALL vs

COMPETITORS


HOW DO STUDENTS POSITION LITHAN HALL AS

COMPARED TO ITS COMPETITORS?

• Lithan Hall has the second least number of mentions on social media with 32 mentions, and is

the most controversial.

• Mentions about its competitors are usually not reviews as for Lithan Hall, but they talk about the

courses and go on forums to seek clarification from their peers.




• 82% of the mentions from Lithan Hall and its competitors come from forums such as

hardwarezone.com.sg.

• Social media such as Facebook and Twitter are rarely used to talk about the schools. They only

account for 1.4% of the mentions.


WHAT DO STUDENTS SAY ABOUT LITHAN HALL

COMPETITORS?

• When considering a technology-related program, one student showed concern about the focus on

business or IT, and shows more interest in a IT specific program as he has learned business-

related skills previously.



COMPETITORS?

• One Singaporean expresses his frustration about foreign workers being apparently accepted more

often for Continuing Education & Training programs than locals.

• Another is seeking for advice to change his career from Film to IT. He’s advised not to “waste

money” on a private diploma and to try instead online courses such as Coursera, EdX or

FutureLearn. These online courses are serious competitors as well.



COMPETITORS?

• Kaplan Computer Driving Licence is advised to someone looking for Excel classes.

• The influencer here is the same person as the one who was advising the Singaporean on the

previous slide. From all his interventions, he seems to be very informed about CET and the different

programs.



COMPETITORS?

• The NUS-ISS program in Systems Analysis has been

highlighted in one article in the Special Postgraduate

Studies of the Sunday Times in January 2015, with the

testimonial of one student. The article has been published as

well on sgforums.com.


• The ISS Seminar about analytics and healthcare has

been retweeted a couple of times, and by influencers such

as the e27 Twitter account. This is a good way to highlight

the expertise of ISS in Analytics.



• There are no comparisons made between Lithan Hall Academy and its competitors.

• There is only 1 mention about Lithan Hall’s competitor. The poster mentions Next U and feels that

it has better quality and funding as compared to Lithan Hall.

• There are a few conclusions that can be made from this observation

• Working adults may not feel inclined about posting their opinions on educational institutions

on social media

• There is not enough awareness about Lithan Hall


WHAT ARE THE IN-DEMAND SKILLS THAT

ORGANIZATIONS ARE LOOKING FOR?


METHODOLOGY

• A search on the well-known local job board JobStreet.com gives an idea of high-demand skills in

Singapore. We analyzed the more than 50.000 jobs posted on JobStreet.com on 15 of July.


• Microsoft Office skills are the most demanded ones, especially Excel, Word, Microsoft Project and

PowerPoint.

• SAP comes next

• UX Design is also a high-demand skill, as well as Databases management (SQL, MySQL,…),

Customer Relationship Management (but not always related to technologies), Business Intelligence,

Social Media, Web Development, and Java.


4964

4025

2920 2900 2648 2461 2379 1911 1681 1531 1269 1102 1068 1136 1015

Summary of the highest demanded skills (number of mentions)





• 642 job requests were asking for programmers or

developers.

• The table above shows which programming language

is most popular among employers. The most

demanded programming language is Java and is

followed by .NET.

• There was only 62 games development jobs.

• It is interesting to note that there is an

overwhelming demand for Microsoft skills. Out

of all the skills, employers are looking for

people who are able to use Microsoft Excel,

but also Word, PowerPoint and Microsoft

Project for project management.

146

696

603

1015

845

13

191

132

321

0 200 400 600 800 1000 1200

API

C++

C#

Java,JavaScript

.NET, ASP.NET

Coldfusion

JQuery

Python

SDLC(software development life cycle)

64

2

Pro

gram

mer

, Dev

elo

per

Programming/Development

1531

4964

216

202

2900

1681

0 1000 2000 3000 4000 5000 6000

PowerPoint

Excel

Sharepoint

Microsoft Access

Word

Microsoft Project

40

25

Mic

roso

ft S

oft

war

e, M

icro

soft

Off

ice

Microsoft Software




• Employers are also highly interested cyber

security and are looking for employees who

know their way around Firewalls.

• Web developers are highly demanded (more

than 1000 job offers are asking for this skill).

• HTML is the most asked development

language.

694

450

72

326

206

0 100 200 300 400 500 600 700 800

HTML, HTML5

PHP

CSS3

CSS

XML

10

68

Web

Dev

elo

pm

ent,

Web

Dev

elo

per

, W

eb D

evel

op

ers

Web Development Languages


323

59

58

33

9

47

44

84

9

669

Firewalls

IDS

IPS

SIEM

HSM

Security Intelligence

Machine Learning

Vulnerability Management

Distributed Denial of Service (DDoS)

Cyber Security, Network Security, …



• Employers are interested in multimedia design, and especially Photoshop and Illustrator skills.


522

75

79

638

385

139

181

110

13

46

7

14

1

Multimedia Design, Multimedia Designer, …

Video Editing, Video Edition

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Flash

Dreamweaver

Image Ready

Freehand

Premiere Pro

After Effects

Soundbooth



• In the marketing and communication field, Customer Relationship Management is the highest

demanded skill.

• Social media and community management is highly demanded as well, especially Facebook and

Twitter marketing.

• We can also notice a high demand for SEO/SEM skills.


648

1102

254

72

1911

0 500 1000 1500 2000 2500

Digital Marketing

Social Media, Community …

SEO, SEM, Search Engine …

PPC, Display Advertising

CRM, Customer Relationship …

75

658

332

87

164

2

2

167

9

1

5

3

0

Google Analytics

Facebook

Twitter

Youtube

LinkedIn

Silverpop

Mailchimp

Campaign Monitor

Marketo

Hubspot

Hootsuite

Emarsys

Leadsquare



• Regarding the ERP or Enterprise Resource

Planning skill, employers are looking for people

who are well-versed with the SAP software

• Employers are also looking for employees

who are able to use SQL, MSSQL or

MySQL to operate their databases

2920

154

1

160

0 500 1000 1500 2000 2500 3000 3500

SAP

Navision

SAGE UBS

MYOB

88

7

ERP

, En

terp

rise

Res

ou

rce

Pla

nn

ing

Enterprise Resource Planning

1136

22

9

0 200 400 600 800 1000 1200

SQL,MSSQL,MySQL

Cassandra

CouchBase

24

61

Dat

abas

e

Database


WHAT WILL BE THE IN-DEMAND SKILLS THAT

ORGANIZATIONS WILL BE LOOKING FOR?


• Emerging technologies are also noticed to be maturing quickly and will require new skills and

knowledge. Internet of Things is one of these technologies, it got only 26 mentions but this should

increase in the near future.

• In this blogpost about the challenges of the new generation, a senior adviser to the Centre for Strategic

Futures is expecting a need for knowledge in Artificial Intelligence, Robotics, 3D Printing, Big Data

and its hand-maiden, data analytics and the Internet of Things.

• In another blogpost the Founder and Executive Chairman of the World Economic Forum says that

“Human resource executives at some of the world's largest companies anticipate profound disruptions

from the increased adoption of mobile Internet and cloud technology, the use of big data, flexible

work arrangements, 3D printing, advanced materials and new energy supplies, according to early

results from a survey by the World Economic Forum.”

http://ifonlysingaporeans.blogspot.be/2015/05/wanted-new-pioneer-generation.html

http://ifonlysingaporeans.blogspot.be/2015/05/wanted-new-pioneer-generation.html

http://ifonlysingaporeans.blogspot.be/2015/05/unlock-latent-talent-for-21st-century.html



RECOMMENDATIONS


RECOMMENDATIONS

1 Lithan Hall should increase its Social Media Presence

With over 50 institutes that offer Continued Education, students and professionals are spoilt for choice

Therefore, Lithan Hall Academy needs to be able to stand out from the rest Taking part in career fair and organizing events to highlight its expertise on IT themes are good

ways to get more visibility offline and online as well Confusion when choosing a degree or certification could be tackled with informative content or

by publishing more testimonials.


LITHAN HALL

RECOMMENDATIONS

2 Conduct level-ups and pre-semester briefings/training

Students feel that Lithan Hall trainers are not knowledgeable The material provided was also seen as “shallow” Conducting level-ups allow all trainers to be on the same page In addition, pre-semester briefings/training allow trainers to be aware of any gaps in the

module.


LITHAN HALL

RECOMMENDATIONS

3 Introduce courses that address the in-demand skills

Companies are looking for individuals with specific skill sets, including SAP, Social Media and Business Intelligence which ranked high and are offered by Lithan Hall already.

New modules or courses could be developed for Project Management, Microsoft Office, UX Design, Customer Relationship Management, Database Management (with SQL), Cyber Security, Multimedia Skills (Photoshop especially) and Development (Java, .Net, C++, HTML).

Cloud technology, Internet of Things or Robotics are some of the emerging technologies which requires new skills which will be in high demand in the near future.


LITHAN HALL

4964 4025

2920 2900 2648 2461 2379 1911 1681 1531 1269 1102 1068 1136 1015

Summary of the highest demanded skills (number of mentions)

RECOMMENDATIONS

Collaborations with HR agencies and corporations 4

Lithan Hall can work together with recruitment agencies to offer certification to those who need it

It is also worth checking if any corporations are willing to provide their workers with additional certifications


LITHAN HALL

Thank you !

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