LIQUIDCREATIVITY

2014MOBILE STRATEGIES

ChristianGeissendoerfer, YOOSE

READY TO START YOUR MOBILE CAMPAIGN?

1. Audience2. Location 3. Device/Sizes4. Operating System5. Duration/Timing

YOUR?

6. User Journey7. Creatives8. Call to action9. Multi-Channel10. Budget

YOUR?

A FLUID MOBILE MARKETINGCHECKLIST

More tips?

MORE? 11*. TIPS• Integrate a mobile–first strategy as a part of entire

360 campaign• Understand changing user behaviors and context

with mobile devices• GO Programmatic Go RTB• Mobile Optimized and Responsive Design• Screen Size Matters• Personalization – User ID/CRM• Branding or user acquisition?

MORE? 12*. TIPS

MOBILE OPTIMISED

LOCAL CONTENT

KEEP IT QUICK

ACCESS TO ALL DEVICES

DECIDE ON FORMATS

MAKE CONVERSION EASY

EASY NAVIGATION

SEAMLES WITH CURRENT SITE

VALUE AND TRUST

HAVE BUSINESS-DRIVING FEATURES

(Source: Outbrain)

CAMPAIGN EXAMPLE

CAMPAIGN OBJECTIVE• Drive footfalls to participating merchant outlets

during the Great Singapore Sale• Strengthen Mastercard’s ‘Priceless’ brand theme• Complement the multi-channel campaign on the mobile medium

JUNE - JULY ’13Standard Banner

SG

Orchard, Sentosa, Bugis, Haji Lane

Delivered over

1.1MMviews

CAMPAIGN EXAMPLE

SEP - OCT’13Rich Media Banner

UK

CAMPAIGN OBJECTIVE• Target over 400 Premier League, UK-based

Champions League Games & England’s World Cup Qualifiers

• Rich Media Campaign with dynamic content• Specific Time targeting

Across All UK Stadiums

Over 150 matches

Over3.6M Views

Location-based targeting to a mobile device is the ‘holy grail’ of advertising

WPP Chairman Sir Martin Sorrell

MORE? 12*. Trends • Digital OOH• Progressive Screening• Audio Marketing • 020 Service• Rich Media Takes the Lead• Augmented Reality• It’s an app world

THANKYOU