77
John-Henry Scherck Content Marketing Manager, SEOgadget @JHTScherck

Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

Embed Size (px)

DESCRIPTION

My presentation from SES Chicago, Lean Competitive Analysis for Content, Links and Social. Provides a scalable and programmer free way of doing competitive analysis for SEO, content marketing, Information Architecture, Content Strategy, Press Coverage and more.

Citation preview

Page 1: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

John-Henry ScherckContent Marketing Manager, SEOgadget@JHTScherck

Page 2: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 3: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 4: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 5: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 6: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 7: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 8: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 9: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 10: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 11: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 12: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 13: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 14: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 15: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 16: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 17: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 18: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 19: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 20: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 21: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 22: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 23: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 24: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 25: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 26: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 27: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 28: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/contentgapanalysis

Page 29: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 30: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 31: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 32: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 33: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 34: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/blogsthatlink

Page 35: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/linkdetective

Page 36: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/linkdetective

Page 37: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

You can’t resist

my ‘stache, or

my SEO tools...

http://bit.ly/linkdetective

Page 38: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/linkdetective

Page 39: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 40: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 41: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 42: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 43: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 44: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 45: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 46: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 47: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 48: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 49: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapetheirprices

Page 50: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 51: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 52: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 53: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 54: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 55: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/fullcontactapiexcel

Page 56: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 57: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 58: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 59: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 60: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 61: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 62: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 63: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 64: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 65: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 66: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 67: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 68: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 69: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 70: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 71: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 72: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 73: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 74: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget http://bit.ly/scrapesocial

Page 75: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Page 76: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

@JHTScherck - SEOgadget

Thank You!

Page 77: Lean Competitive Analysis for Content, Links and Social Media via @JHTSCHERCK

John-Henry ScherckContent Marketing Manager US, SEOgadget@JHTScherck