know like and trust

I’m Adrian Fleming and as you can probably tell from my accent I’m from the UK.

But I’ve lived in the US too and work with people from places as far away as China, India, Romania and plenty of other countries too…

…and there’s a single rule that applies in all of these places that I’d like you to use to get better results, not just on a business level but a personal one too…

I’m sure you’ve heard it before too…

…but maybe not applied it to every situation where you come in to contact with other people.

So what phrase sums this up that you’ve probably heard before, that I want to help you apply in to other areas too? It’s…

“People buy from those they Know, Like and Trust”

Let’s just start with the logic, because no matter what language people speak and how they live, this is a great guiding principle…

…it’s also far more powerful in areas outside of sales.

Let’s keep it simple and just say, if people don’t know who you are then how can you communicate with them?

Second, if you don’t like somebody then spending time with them is not enjoyable and neither party gets the most out of the relationship.

And last but not least, trust is critical in more than just sales…

…you wouldn’t take advice from somebody you didn’t trust.

You wouldn’t be friends with somebody you didn’t trust either.

Trust is about keeping your word, adding value to those you have any sort of relationship with.

Trust is not just beneficial it’s essential.

Now I’m hearing you say, figuratively speaking, that you have bought from people you didn’t really like because you have little or no option and that…

…you may know a few people you are not 100% sure you can trust, but in each case it hardly makes for the best relationship.

And life is about relationships, whether you’re buying, selling, learning, teaching, working or anything else you might do.

So a simple strategy to help others know, like and trust you is a really good skill in marketing and being an entrepreneur for two reasons.

One, you can build and foster relationships.

And two, you can actually repel those who are not a good fit and not have to waste time, money and effort on them.

So let me give you one of my strategies so you can apply and profit from it immediately.

The strategy is Story Telling. It’s how we have communicated for centuries, from the days of cave paintings, through to Shakespeare…

…and today through all the media channels we have at our disposal.

So you need to know your story and how you can use that story to connect with others so they know, like and trust you, in business as well as personal situations.

You need to have a story that simply says who you are and why you do what you do, so this can be tailored to specific situations.

Your story doesn’t need to stay exactly the same every time you tell it, because people only need to hear what’s relevant to them…

..any more is a waste and will diminish results because what’s relevant to them is what’s most important to building a relationship, especially to start with.

The second part of the Story Telling strategy is all about involving your audience, whether that’s one person or 1,000s at a time in your story…

…it’s a really powerful technique - I’ll show you how to do that in a moment.

Obviously your story needs to be true, it needs to be focused and strategic for your goals, this way you attract the right people while repelling those who are not a right fit and then…

…your story must follow an approach that I believe every marketing pitch must take…

…which is capturing the audience’s attention, stating…

this is what I have

this is what it will do for you

here’s what to do nexT

…if you are a “right fit” prospect for what I have to offer, compelling not convincing people to want to work with you.

I promised I would share with you how to involve others in your story and this is what works best in my experience…

start with a question

…because it’s impossible for somebody you’re communicating with, when they see or hear a question, not to try and answer it…

…and as they do or try to, you are able to connect with them in a more powerful way.

So let me finish off by doing this and telling you my story as this is the best way to demonstrate what I have shared with you.

Let me ask you a question…

What would it be like if every day you woke up full of energy, free of stress and excited about what the day had in store?

The reason I ask this is, that’s what I ask myself on a regular basis as an entrepreneur, because…

…I want to constantly, not just achieve all of those things, but improve them too…

…I want more energy, less stress and more excitement about the day ahead and being an entrepreneur makes this all possible.

For over 20 years I have been involved in marketing…

…building up a range of skills and expertise that helped others profit and along the way I started to invest in ideas…

…my own and other people’s too, because the idea of being an entrepreneur has always interested me.

But things didn’t always go well. In fact even though I’ve had a few successes, I’ve also ended up with a few failures too, some of which were expensive…

…not just financially but mentally too.

But what I discovered was that by using what I had learned, especially in marketing and…

…building a system that allows me to almost eliminate the chance of failure…

…and this allows me, and those I work with, to wake up full of energy, free of stress and excited about what the day has in store.

Being an entrepreneur, as you can imagine, I love…

…it “turns me on” so to speak, and the more people I can help have what they want and dream of the more energised I become.

So my second question is…

Are you somebody that I can share my system with, helping you to become an entrepreneur, if you not already…

… or a better entrepreneur, if you are one right now?

Because together we can build those results and that energy.