Tech Content Marketing is Different

Different rules apply to B2B tech companies looking to establish themselves in fields where real knowledge of

complex solutions and environments matters.

B2B Tech Content Marketers

Know the technology in-depth

Know the environment in-depth

Know what tech leadership means

Convey the right tone

Employ special writing skills(And at scale)

Deep Technical Knowledge

Rank higher on search engines as the go-to reference for anyone who wants to learn about your area of expertise.

Know the Environment

Show how you are relevant in the the technical and business context where your solutions are sold, used, and compete.

And What Leadership Means

Answer this question: “Given what everyone else is doing, why are we leaders?”

The Right Tone

Avoid hype and “thou shalts” — clear signs the writer can’t make a case that stands on its own.

How to protect IP

How to communicate innovation

How to translate technology into a business case

Special Writing Skills Required

To Protect IP

Most high-tech companies want to show how smart they are. But they also don’t want to reveal too much about their secret sauce.

To Communicate Innovation

There are techniques for writing about something that, by definition, has never existed before.

To Present a Business Case

The more seamless the connection between technology and business the more effective the marketing.

And do it all at scale!

greatwriting.com