7 Keys Marketing Trends.pptx

8/10/2019 7 Keys Marketing Trends.pptx

1/23

AND TACTICS FOR THRIVING

IN THE NEW YEAR

PRESENTERS:

ASMA LIYANA JAAFAR

KHADIJAH BAHROL

NURFATIHAH AKMAL JAMALUDDIN


2/23

COMPANY PROFILE -

SILVERPOP


3/23


4/23

OUTLINES


5/23

Digital marketing software company

Focused on helping marketers transform

the customer experience

Using customer data and each

individualsbehaviors

Top ranked email marketing and

marketing automation tools serve the

needs of B2C and B2B marketers

Has about 2,000 customers,

representing 5,000 brands


6/23

SOFTWARE

Marketing Platform

Marketing

Automation

Email Marketing

SERVICES

Consultation Services

Managed Services

Custom Engineering

Support & Training


7/23

7 KEY MARKETING TRENDS

1. Abandonment

Remarketing Moves Up theFunnel

2. Digital Acquisition Meetsthe Physical World

3. Actionable Data Becomesa Key Difference Maker

4. Personalized WebsitesMove Beyond Amazon and

Netflix

5. Location Marketing 2.0Arrives

6. Buyer Intelligence is NoLonger Limited to the Elite

7. Marketers Become the

Architects of the CustomerExperience


8/23

Trend 1: Abandonment

Remarketing Moves Up

the FunnelBecame mainstream tactic for retailers

& e-commerce companies

Yield off-the-chart conversion rates

To move up the funnel to browse

remarketing

Generating opportunity and initiating

browse abandonment campaigns

SilverpopsWeb Tracking


9/23

KEY TACTICS FORINITIATING BROWSE

ABANDONMENT EFFORTS(2014)

Concentrated on a

few key web pages

or categories

Start simple

Deliver

educational

content


10/23

Trend 2: Digital

Acquisition Meets the

Physical World

KEY TACTICS

TO DRIVE IN-STORE OPT-INS (2014)

Have

employees

ask for the

opt-in

Take steps

to avoid

process

abuse

Use SMS

and QR

codes

Go beyond

email

Focused on online acquisitions

& database building

Turning attention to next

untapped opportunity for

database growth

Build relationships with people

who are showing some level of

interest and engagement by

coming into your store


11/23

ren : c ona eData Becomes a Key

Difference Maker

Helpful in

identifying

trend and key

segment

Respond at

any time and

right place

Beingable to

listen to

customer

Consider reaching

out to a third partydata service

provider

Set up Web

tracking andsystem integration

Design some

business rules that

leverage this data.

Try some

technique for

gathering explicit

data


12/23

ren : ersona zeWebsites Move Beyond

Amazon and Netflix


13/23

Amazon Account


14/23

Amazon Front Page


15/23

Amazon Wishlist


16/23

KEY TACTICS FOR

PERSONALIZING

YOUR WEBSITEIN 2014

Figure out on

what you want

in your website

Start small

Choose a place

to start that

will really move

the needle


17/23

Trend 5: Location Marketing

2.0 ArrivesiBeacon For Retail


18/23

KEY TACTICS TO IMPLEMENT

LOCATION MARKETING 2.0

IN 2014

Plan which segment of

customers you want to send

location-related content

Work with in-store personnel

to put the correct technology

in place and train retail

Complement your iBeacon-

driven push messaging with

email communication

Trend 6: Buyer


19/23

Trend 6: BuyerIntelligence is No

LongerLimited to the

Elite If marketers have been focused on big,

high-volume blast messaging, they should

and can make it a goal in 2014 to take oneor two really intelligent campaigns and

layer them into theyre messaging mix,

gradually making content more relevant.


20/23

Key Tactics For Using

Buyer Intelligence To Your

Benefit In 2014

ren : ar e ers


21/23

ren : ar e ersBecome The Architects

Of The Customer

Experience Successful businesses will need to engage

with each customer when and where that

customer prefers with content that is

perfectly tuned and individualized.

Of course, this has always been the case to

some extent, but now the technology has

caught up


22/23

Key Tactics To Enhance The

Customer Experience In 2014

Pick a channel youve never individualized

before and add an element of personalization

Look for creative ways to use customer

behaviors to drive cross-channel

interactions

Make real time your mantra


23/23

CONCLUSION

Buyer are no longer willing to be treated as

segments

The advancement of technology makes the

marketers be more competitive in themarkets

Buyers are in control of the marketers

Documents

7 Keys Marketing Trends.pptx