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Kevin Souers showcases Revenew's stunning new marketing app, and explains why mobile gives you the edge in any market.
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THE MOBILITY ADVANTAGE
Presented By: Kevin Souers, CTO, Revenew
What is Revenew?
#GXSUMMIT
Not to get too deep, but…
Human Behavior
Business Dynamics
Consumerization of IT
Why take your business mobile?
#GXSUMMIT
No cutsie, no ‘reporting’…that’s so 2012
#GXSUMMIT
Drive Top Line
TEMASTry
Engage
Stay
Value it
#GXSUMMIT
Scale while maintaining bottom line
TEMASStay connected with customers
Efficiency
Strategic Use of Resource Time
#GXSUMMIT
The dynamics of our business…
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How the Web Platform Works
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It does a lot of stuff, manages flow of funds and data, produces incredible content, and it produces a lot of numbers
Who are our end-users?
#GXSUMMIT
Systems of Record vs. Systems of Engagement
#GXSUMMIT
CRM
ERP
POS
ETC
What to build?
#GXSUMMIT
Translation needed
Make it simple and pretty, and let me cruise by to learn:
What’s new? What opportunities are there for
me? What are you doing for me right
now? Is there anything interesting to
peruse?
Top Line Drivers
#GXSUMMIT
#GXSUMMIT
What’s new?
Any opportunities?
What are you doing for me?
Anything interesting?
Tie the detailed functionality back to the business goals
Scale while maintaining bottom line
#GXSUMMIT
This is why!
So what?
#GXSUMMIT
Mobility in your business System of record or system of engagement?
Who are the users? Are they inside your four walls? Are they your customers?
Monthly use vs. daily use?
Does the system(s) drive top line? Drive bottom line?
Does the functionality translate well in the shift to Consumerization within IT?
Can you make it interesting? Interesting enough to keep the app running?
How much ‘training’ required right now?
Can mobile replace tactical time spent by resources right now to leave more room for higher-end activities?
