SivadityaSivaditya

Lets watch Advertisements

Factors incorporated in buying process

Buyer decision process

Roles addressed by the advertisement

PERSONAL FACTORS

The Personal Factors are Age & Life Cycle.

Kellogg's Came with a new image of FUN & TASTE having chocolate flavour as Kellogg's chocos in sep 1996.

The main motive of this add is to target teenagers and children

PSYCHOLOGICAL FACTORS

Psychological factor in this add is Motivation.

It is quick and ready to serve and also trust worthy brand for the parents which saves the time and energy.

It creates hunger in teenagers for the Taste of Chocolate & Fun

ROLES ADDRESSED BY THE ADVERTISEMENT

BUYER DECISION PROCESSNEED RECOGNITION

Individual needs turns into necessity.

INFORMATION SEARCHGathering information and finding Pros & Cons.

EVALUATION OF ALTERNATIVESRanking the substitutes according to preference.

PURCHASE DECISIONFinal decision for purchase.