24
April 2016 Topics: Keeping Happy Customers

Keeping Happy Customers

Embed Size (px)

Citation preview

Page 1: Keeping Happy Customers

April 2016 Topics:Keeping Happy Customers

Page 2: Keeping Happy Customers
Page 3: Keeping Happy Customers

This image claims that your software is out-of-date to trick you into clicking “update”.

This image mimics a dialogue from the FLV software developer -- but it does not actually originate from this developer.

Page 4: Keeping Happy Customers

These buttons seem like they will produce content that relate to the site (like a TV show or sports video stream) by mimicking the site’s look and feel. They are often not distinguishable from the rest of the page.

Page 5: Keeping Happy Customers

Marketing Tips

Page 6: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 7: Keeping Happy Customers

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.

Sends 13,000 greeting cards per month

Page 8: Keeping Happy Customers
Page 9: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 10: Keeping Happy Customers
Page 11: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 12: Keeping Happy Customers

Refer a Friend – Both receive…..

Invite your friends…Receive $$ credit or cash

Refer a Friend…they receive a gift

Friend gets % off….You get % of their purchase

Page 13: Keeping Happy Customers

1.Good customer relationships2.Must be simple to use3.Clear communications4.Special rewards5.5-star experience

Key Components of a Referral Program

Page 14: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 15: Keeping Happy Customers
Page 16: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 17: Keeping Happy Customers
Page 18: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 19: Keeping Happy Customers

RecognitionTipsIndustry News SpecialsEducational

ADD VALUE

Page 20: Keeping Happy Customers

Appreciation Strategy

Cards Loyalty Programs

ReferralPrograms

Text Specials

Social Media Groups Specials

Newsletters

Page 21: Keeping Happy Customers

Marketing Tools

Page 22: Keeping Happy Customers

Q & A

Page 23: Keeping Happy Customers

Get recordings of Geek Meets and Future Schedules @

http://www.inboundtrain.com/geek-meets/

Page 24: Keeping Happy Customers

Sandi Sturm, Inbound Marketing SpecialistInbound Train, [email protected]

Wayne Sturm, Certified Google Business Photographer360 [email protected]

865-360-2055