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HEAD OF NON-STANDARDS
DEPARTMENT
Situation with
DIGITAL ADVERTISING
“56,1% of Google display network ads are never seen”
Studies of other digital ad channels show similar (30-60%) results
TO NOT BE UNSEEN ADS GET AGGRESIVE
THAT MUCH OF ARTICLE IS VISIBLE
„Since your advertising is so aggresive
and obstructs reading Delfi,
I will NO LONGER BUY your product :) You can do it more discretely“
- A very angry customer, who
took her time to post a negative comment on brand‘s FB page
Or BE UNSEEN
?
How is
Digital advertising Usually planned
New Product Circumstances of time
Lets do internet!
CLIENT
Ok, we’ll make you some banners
AGENCY
Yeah, sure, we’ll make a plan for those banners
MEDIA
HOW TO:
DIGITAL AD CAMPAIGN
New Product Circumstances of time
Lets do internet!
CLIENT
Ok, we’ll make you some banners
AGENCY
MEDIA Yeah, sure, we’ll make a plan
for those banners
NO IMPULSE
WHY ARE INTERNET
CAMPAIGNS USUALLY LIKE THIS?
Small budgets? Can‘t accurately measure ROI?
Too risky? Who’s gonna do it?
ALL of the following cases had
BUDGETS from € 2 500
to €14 000
NATIONAL FIRST TIMES’ CENSUS
A massive theft of condoms occurred on Friday in Vilnius
A massive theft of condoms occurred on Friday in Vilnius
Someone’s seriously preparing for the weekend
ONETOUCH.LT
CLICK ON MAP, TELL US WHEN AND WHERE YOU‘VE BEEN LAID FOR THE 1ST TIME AND IF
YOU WERE USING PROTECTION
PROMO ADVERTORIALS + BANNERS
RADIO FACEBOOK
LOTS OF CONTENT FOR:
LT AVERAGES: 1546 PARTICIPANTS
FIRST TIME
17 YEARS OLD
USED PROTECTION
27,55 %
CTR WAS OK.
AS A CLIENT WHAT WOULD YOU
REMEMBER AFTER A YEAR?
OR
THE EASTER EGG
~10 YEARS AGO
PAST ~5 YEARS
PRIEST BLESSED OUR MARKETING EFFORTS :)
EGG 3D RENDER WILL BE IN GAME
WE ALSO BOUGHT IN-GAME OUTDOOR ADS
MON TUE WED THU FRI SAT SUN
12:30
Idea!
11:00
Mayor unveils sculpture
MAYOR THANKS CLIENT,
SHAKES HAND, ASKS FOR SPEECH
CLIENT OVERHEARS
CUSTOMERS IN STORE SAYING
“LET’S JUST BUY VIVACOLOR, THEY’RE
THE ONES WHO PAINTED THE EGG”
REGIONAL MANAGER FLYING TO LITHUANIA
FINDS THIS ON FLIGHT
THE BEST CHRISTMAS PRESENT
„WE WANNA DONATE SOME
PAINT. CAN WE EVEN
GET SOME BENEFITS?“
THE ANIMAL SHELTER, ASKING FOR DONATION
http://youtu.be/-DEe9WMz-BQ
HOW ANIMALS IN SHELTER
PICTURES LOOK.
MAKES YOU SAD
WITH VIVACOLOR THEY LOOK MUCH BETTER
IT DOESN‘T MAKE YOU WANNA ADOPT THEM BECOUSE YOU FEEL SORRY FOR THEM.
EVEN THE LESS CHARMING
ONES KINDA LOOK OK
UNIQUE REACH >270 000 ppl
Vivacolor, You‘re amazing, Underground passage, then the Egg, then the shelter – your PR specialists are doing a great job. I‘m really happy companies are starting to understand the meaning of „Social responsibility“. Best of luck to you and happy holidays.
FB MESSAGE
SOME PEOPLE REMEMBER WHAT YOU DO
SOME PEOPLE ARE
INFLUENCERS
WHAT‘S BETTER THAN A
BRAND LOVING
INFLUENCER
WHY NOT DO SOMETHING LIKE THIS?
Small budgets? Can‘t accurately measure ROI?
Too risky? Who’s gonna do it?
WHY NOT DO SOMETHING LIKE THIS?
Small budgets? Can‘t accurately measure ROI?
Too risky?
Few thousand EUR is usually enough
Try using mostly own products, owned
media
Who’s gonna do it?
Agencies do wonders if they can aim for awards
You ALWAYS can assume the logical
DON‘T JUST PUT YOUR ADS ON THE
INTERNET
AND HOPE PEOPLE WILL CARE ABOUT
THEM
DO SOMETHING PEOPLE CARE
ABOUT
THEN TAKE IT TO THE
INTERNET
*And put your brand next to it
