PRESENTED BY:

NEETU SINGH SATSANGI

Table of contents:-

• Introduction• Key partners• Key activities• Processes• Value proposition• Customer relationship• Customer segment• Key resources• Channels• Revenue streams• Cost structure• Advantages of shopping with junglee.com• References

Introduction of Junglee.com

Industries served Internet, Online retailing

Geographic areas Served Worldwide

Headquarters U.S.

Web address www.junglee.com

Current CEO Jeff Bezos

Revenue $ 61.09 billion (2012)

Profit $ 39 million (2012)

Employees 88,400 (2012)

Main Competitors eBay Inc., Apple Inc., Barnes & Noble, Inc., Wal-Mart.com USA.

Timeline

• Junglee.com was launched by America’s top E-commerce website Amazon

February 2012

• Junglee.com announces partnership with Quikr.com

January 2014

Logo

Vision and Mission of Junglee.com

“Our vision is to be earth's most customer centric company; to build a place where

people can come to find and discover anything they might want to buy online.”

“We seek to be Earth’s most customer-centric company for four primary customer sets:

consumers, sellers, enterprises, and content creators.”

Organizational Structure

Board of Directors

Corporate R&DJeff Bezos

Founder & CEO

Corporate HQs staff

Amit Agrawal, Country Head & VP, Amazon India

BOD

CEO Marketing

CEO Operations

CEO Business Expansion

CEO Development

CEO Editorial

Development in the Industry

E-commerce Industry

(Revenue Year-wise)

2009

$2.5Billion

2012

$8.5Billion

2013

$16 Billion

2023

$56 Billion

Top Cities in Online Shopping India 2013

Revenue Growth

Junglee.com users can compare prices of new products across hundreds of online shopping sites and also find locally available pre-owned products listed on Quikr.com via Junglee.com.

Product reviews Seller ratingsPersonalized

recommendations

Key Partners

Quikr.com is the only partner of Junglee.com

They share the database for pre-owned

electronic goods to give customers a wide variety

of choice.

The strategic partnership helped junglee to gain

already existing traffic of Quikr.com and

Quikr.com got an expanded platform for its

products.

A product for sale on junglee.com will have the following details specified/listed

Description about the product,

Key Features of the product,

Target audience for the product,

Dimensions and weight of the product,

Information about the sellers,

Price of the product,

Shipping rate for the product (may be different for

different sellers),

Estimated Delivery Time,

Product Return policy,

Rating as per Amazon and Junglee (based on reviews by

consumers),etc.

Key activities(Platform for retailers)

• Post Ads free

• Selling on Junglee

Key Activities(contd.)

Selling on Junglee, Fulfillment by Amazon.

Value Proposition( For one product, all the retailers in market online/offline with prices )

1. Product discovery

2. Wide variety of items in stock

3. Price comparison

4. Best offers on major e-retailer sites

5. Convenience for the customer to find all brands they may aspire on

one platform

6. Discount Hubs

7. Seller information Section

8. Related Product Listings

9. 1700+ brands

10.60000 local retailers in 7major cities

Customer Relationships

Product ReviewsFeedback button on every product page

Personalized

recommendations

Customer Care Helpline

Automated Processes for uploading new

products for sellers, no need of contacting anyone or anything.

Customer Segments

• Mass Market (Online Shoppers)

Early majority Internet shoppers

College students

Price conscious shoppers

Early Adopters (kindle)

• Sellers

Current low performing sellers

Third party retailers

Online sellers

Key Resources

• Revenue is generated by sellers who sell on this website, the price is per unit basis.

• Distribution Channel is required only for the fulfillment option

Channels

The awareness about the website was made through ads on social media website only.

The channels of fulfilling the customer requirements is through other sellers and Amazon itself.

Amazon is relatively new in the market and the traffic generated on junglee is helpful for the Amazon to build new customer base.

Revenue Streams

• Subscription fees paid by sellers

• Referral fees paid by sellers on each unit sold

• This website deals in B2B so the revenue is

generated only by sellers.

Customer Pay to

Junglee.com

Deduction of referral

fees

Sellers account credited

Revenue Streams (Illustration)To sell on Junglee i.e. the products will be listed and every item sold

will have its cost.

Revenue Streams (Illustration)Fee structure for Fulfillment by Amazon

Cost Structure

SalariesWarehousing Cost-Rents,

Vehicles,

Distribution and Logistics

Costs

Advertisement Administration

Cost

Bank charges on online payments

Sales tax, VAT, CST et al

What is ‘Junglee’ doing differently to increase its market share in India?

We recently launched the Junglee Android app.

auto-suggest feature, filters to help refine results by brand, price, item condition, discount, average customer review and more attributes.

enables shoppers to search across online and local sellers together as well as compare prices across new and used products,

checking prices, the app allows shoppers access to reviews for millions of products that are listed on Junglee.com .

Shoppers can check prices and read product reviews anywhere.

The seller ratings help customers evaluate sellers and choose the right one

Advantages of shopping with junglee.com

Better Choice of products as well as choice of sellers. Some products which were earlier available only in foreign countries, are now available for sale on junglee.com.

More options for shipment/delivery of products, saving time and sometimes money.

Genuine Reviews from various customers of the same product.

Well drafted product return policies.

Great packaging and customer service (based on reviews of Amazon users).

Amazon offers great deals during Christmas, Thanksgiving and Valentine's Day.Similarly, junglee.com users can expect great deals during these festivals as well as some Indian festivals like Independence Day, Diwali, Ganesh Chaturthi, Eid, etc.

Why the model is successful?

• Price discovery and end purchase at one spot.

• Unbiased image in customers

• Brands spending Crores to build brand and image but if featured on junglee even if the brand is not known customer has the guarantee of amazon quality and the product will sell.

• The idea is killer; as it is in accordance with Indian mindset of choice and sasta.

• 1700+ Indian as well as global brands in more than 25 categories, virtually anything an online shopper may think of.

• 150 million Internet users out of 1.5 billion population, lot of scope to grow in E-commerce. Online Shopping is in its nascent stage.

• It is creating traffic for Amazon.In as well as running on no loss-no profit for now.

References:-

• http://www.junglee.com/f/1000734373

• http://www.amazon.in/gp/feature.html?ie=UTF8&docId=1000723453

• https://www.google.co.in/?gfe_rd=cr&ei=VCNnVKuiDunA8gftq4HYCw&gws_rd=ssl#

q=+product+security+of+junglee.com

• http://www.technuter.com/breaking-news/junglee-is-a-neutral-and-unbiased-platform-

offering-a-single-convenient-place-where-customers-can-find-

• http://www.junglee.com/?tag=googjuhydr-

21&hvadid=45625452405&hvpos=1t1&hvexid=&hvnetw=g&hvrand=1759767668893

1416159&hvpone=&hvptwo=&hvqm

Thank you..!