Jeffrey Smith 4124 Lake Underhill Road | Orlando, FL 32803 | (863)634-6356 | [email protected] EDUCATION University of Central Florida | 2013 Orlando, FL Bachelors of Arts in Technical Writing; GPA 3.5 WORK EXPERIENCE Softrock Orlando, FL Advertising & Marketing Manager December 2014-March 2016 • Managed positions with multi-national brands like Coca-Cola, Pepsi, Costco, and Nike to assist with job market penetration and recruiting. • Actively directed the hiring, training, and performance evaluations of a department that peaked at 72 active copywriters. • Identified and developed marketing strategies for the entire U.S. on a state by state basis resulting in department revenue doubling over a short period of time. • Analyzed 10 years of internal data to help partners identify gaps in pipeline and design new client acquisition strategies. • Initiated and oversaw daily market research studies and analyzed findings. • Tracked market trends with CRM and sales data platforms to optimize advertising budgets. Efforts resulted in a 43% drop in monthly cost per click averages, drastically increasing net revenue. Softrock Orlando, FL Copywriter December 2013-December 2014 • Reviewed advertising trends, customer surveys, and sales data to best promote job penetration. • Wrote to customers in their terms to ensure advertising was more readily received. • Checked literature for proper grammar and diction before it went public. Frank Rohter Orlando, FL Editor August 2011-July 2013 • Prepared, Rewrote, and edited copy to improve readability. • Verified facts, dates, and statistics. • Read material to determine index items and arranged them alphabetically. University of Central Florida Orlando, FL Network Technician August 2011-July 2013 • Created basic software distribution functions to streamline lab setups. • Maintained 43 classroom presentation systems and over 400 PCs. • Actively handled FERPA data on a daily basis. COMMUNITY INVOLVEMENT Future Technical Writers of America Orlando, FL Member August 2011-Present • Nonprofit organization that offers leadership boot camps and exclusive mentorships to technical writing majors. • Assisted in newsletters and have actively donated since graduation. TECHNICAL SKILLS • Tools: Expert Level Excel, Word, and Publisher, Photoshop, Matrix, Acrobat, Google AdWords, Salesforce. • Programming: Basic HTML, Python, and Java. • Languages: Fluent in English (Spoken and Written), Basic Spanish (Written), Basic German (Written) Branding Statement I have a proven track record of company loyalty and results. While at Softrock I was able to more than double departmental revenue while actively training and hiring copywriters on a weekly basis. It took me exactly 12 months to make enough of an impact to move from copywriter to department head, primarily due to my drive and penchant for analytics. If given the opportunity I am confident I can have a positive impact.

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Jeffrey Smith 4124 Lake Underhill Road | Orlando, FL 32803 | (863)634-6356 | [email protected]

EDUCATION University of Central Florida | 2013 Orlando, FL Bachelors of Arts in Technical Writing; GPA 3.5

WORK EXPERIENCE Softrock Orlando, FL Advertising & Marketing Manager December 2014-March 2016

• Managed positions with multi-national brands like Coca-Cola, Pepsi, Costco, and Nike to assist with job market penetration and recruiting.

• Actively directed the hiring, training, and performance evaluations of a department that peaked at 72 active copywriters. • Identified and developed marketing strategies for the entire U.S. on a state by state basis resulting in department revenue doubling

over a short period of time. • Analyzed 10 years of internal data to help partners identify gaps in pipeline and design new client acquisition strategies. • Initiated and oversaw daily market research studies and analyzed findings. • Tracked market trends with CRM and sales data platforms to optimize advertising budgets. Efforts resulted in a 43% drop in

monthly cost per click averages, drastically increasing net revenue.

Softrock Orlando, FL Copywriter December 2013-December 2014

• Reviewed advertising trends, customer surveys, and sales data to best promote job penetration. • Wrote to customers in their terms to ensure advertising was more readily received. • Checked literature for proper grammar and diction before it went public.

Frank Rohter Orlando, FL Editor August 2011-July 2013

• Prepared, Rewrote, and edited copy to improve readability. • Verified facts, dates, and statistics. • Read material to determine index items and arranged them alphabetically.

University of Central Florida Orlando, FL Network Technician August 2011-July 2013

• Created basic software distribution functions to streamline lab setups. • Maintained 43 classroom presentation systems and over 400 PCs. • Actively handled FERPA data on a daily basis.

COMMUNITY INVOLVEMENT Future Technical Writers of America Orlando, FL Member August 2011-Present

• Nonprofit organization that offers leadership boot camps and exclusive mentorships to technical writing majors. • Assisted in newsletters and have actively donated since graduation.

TECHNICAL SKILLS • Tools: Expert Level Excel, Word, and Publisher, Photoshop, Matrix, Acrobat, Google AdWords, Salesforce. • Programming: Basic HTML, Python, and Java. • Languages: Fluent in English (Spoken and Written), Basic Spanish (Written), Basic German (Written)

Branding Statement I have a proven track record of company loyalty and results. While at Softrock I was able to more than double departmental revenue while actively training and hiring copywriters on a weekly basis. It took me exactly 12 months to make enough of an impact to move from copywriter to department head, primarily due to my drive and penchant for analytics. If given the opportunity I am confident I can have a positive impact.