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Have a vision but no idea how to get there? Call me, I can probably implement it or at least improve it. I focus on early stage investments and provide services including product, marketing, strategic business development and incubation for startup companies. Give me a call, 703 829 0371.
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Warren Smith Review
04/13/2023 Warren Smith (703) 829 0371 2
ContentsAugust 8, 2012
Background
Review of my background in product
management and operations
Differentiators Agile in Action Q&A / Next Steps
My perception on how I am different than most candidates
Three examples of how I successfully implemented Agile
product management
Your questions, my answers
and a general discussion on business
goals
Warren Smith (703) 829 0371 3
Experience
04/13/2023
INTERNEX COMMUNICATIONS
04/13/2023 Warren Smith (703) 829 0371 4
BackgroundEntrepreneurial beginnings
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
Internex Communications Founder
Founder
Part of a senior project, founded a web design and hosting company, solid client list including Neiman Marcus and several car dealers.
Sold to UUNET/MCI in 1996. Worked for MCI’s advertising agency as part of acquisition, who was managing CareerBuilder’s launch campaign.
INTERNEX COMMUNICATIONS
04/13/2023 Warren Smith (703) 829 0371 5
BackgroundApplying both technical and marketing skillsfor a successful startup
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
As hire #13, was the lead developer and product marketing owner. Self given title of Product Manager
First developed then managed the team responsible for “Post a Job” function, then managed the design of the website, API into CareerPath and Washington Post. Also managed creation of all customer-employer and consumer-job seeker marketing material.
Rung the bell with launch team in May 1999.
Internex Communications Founder
04/13/2023 Warren Smith (703) 829 0371 6
BackgroundMaintaining revenue for a struggling innovator
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
Director of Business Planning & Strategy
Defined new strategy-development and business-modeling processes that were applied across six business units in the AOL Commerce Division. Assumed full P&L responsibility for operations and managed the transition from a proprietary subscriber network to an open network for AOL.com.
• Put in place a product-management process that included a full life cycle management process and created programs, policies, and procedures for cash-in revenue tracking, a new practice at AOL.
• Led cross-functional teams that created programs to increase Travel Department revenues by 30% in 2003 and Auto Department revenues by 17% in the same year.
• Worked with retained consultants and market analysts to measure performance against commitment for 95 initiatives across 11 business groups.
Internex Communications Founder
04/13/2023 Warren Smith (703) 829 0371 7
BackgroundCreating a new source of revenuefor a known leader
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
Internex Communications Founder
Director of Product Management
Effectively served as General Manager and led teams between 10-100 for design, launch, and marketing of Web Professional, Web Presence, and eCommerce products that have been judged best in class.
• Determined market-share goals and generated revenue forecasts using primary and secondary research as the basis for product discussions, leading multidisciplinary teams to achieve common corporate goals.
• Had full P&L responsibility for the business unit.
• Owned the process of creating a product roadmap for the company during a period of rapid growth and launched the first product using such tools as XP, SCRUM, and Agile Modeling. Managed all day-to-day operations and defined strategies for competitive product development and pricing.
• Developed the new business unit from zero to more than $60M in annual sales, achieving year-over-year increases of approximately 60% annually during 2007 and 2008.
• Received the 2009 Best Portal Award for LinkTogether (http://www.webaward.org/winner.asp?eid=13040).
04/13/2023 Warren Smith (703) 829 0371 8
BackgroundApplying my product and operationsskills in a new market
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
Internex Communications Founder
Vice President of Product and Marketing
Lead all product management, software development and marketing efforts for fast paced startup.
• Led the transition of all software development from a high-cost enterprise provider to a low-cost solution outsourced through India and Manila.
• Produced all marketing materials supporting the first product launch, including website redesign, fact sheet, product pitch video, social media campaign, trade show creative and radio spots
• Developed a product-management, marketing communications and client services portal using Sharepoint that forced consistency and discipline both internally and with all customers and partners.
• Acted as the lead spokesperson and product evangelist for the press, conferences and social media.
04/13/2023 Warren Smith (703) 829 0371 9
BackgroundDeveloping a product and brand from the ground up
2010
-Pre
sent
GoodChime General Manager
AcuStream Vice President of Product and Marketing
2000
-201
0
Network Solutions Director of Product Management
America Online Director of Market Strategy
1993
-199
9
CareerBuilder Product Manager
Internex Communications Founder
General Manager
Successfully built all operations from the ground up including all software development, marketing, VC funding, customer support, recruitment and operations, growing company from 1 to 25 employees in 6 months.
•Managed software development, marketing, client services, customer support and training across 3 counties and 11 employees in only 5 months.
•Developed Go-To-Market plan, formal business model and all investor facing collateral
•Successfully gained seed and Series A funding, presenting to personal network of VCs and private investors
•Negotiated and directed contracts and partnerships with worldwide vendors and partners, including Tata and JWT in India, High10 PR in New York, Creative Artists Agency and WME in Los Angeles.
•Established product requirements for both software and hardware solutions, utilizing offshore development teams in Manila, India and South America
04/13/2023 Warren Smith (703) 829 0371 10
Education
Bachelor of Science, Business Administration MBA, Information Technology
GPA: 3.86Focused on marketing and computer
science. Turned senior project into profitable business.
GPA: 3.50Focused on information technology and
finance. Completely financed by CareerBuilder’s founder Rob McGovern
(a UMD alumni)
04/13/2023 Warren Smith (703) 829 0371 11
Quasi ProfessionalCreative and Analytical
1999 2001 2009 2010
Forest IslandFounded startup
incubation and seed funding firm.
CPAAs part of the P&L effort
at AOL, I passed the Virginia CPA test
ScreenplayWrote and submitted an original screenplay which
turned into a small production movie called
The Final Equation
India IDManaged the UI for the AADHAAR effort in India
2007
Agile CertAs part of Network Solutions training
program, I obtained Agile Product Management certification from the
AIPMM
04/13/2023 Warren Smith (703) 829 0371 12
What product management is to meFormalizing an idea
Innovationstrategy
Developmentof product ideas
Ideascreening
Concept development and
test phaseMarketing strategy
Analysis ofmarketability
Productdevelopment
Testingin test market environment
Product launch
04/13/2023 Warren Smith (703) 829 0371 13
What product management is to meDeveloping a road map
Public
Beta
Alpha
Phase 2
M&A
Goal
Idea
Growth
Plan
04/13/2023 Warren Smith (703) 829 0371 14
What product management is to meDeveloping and enforcing the project plan
Back
end
Develop database
Develop Rules
Secure Hosting Environ
Fron
t End
Design Mocks
Setup Opensource
Develop Wireframes
Mar
ketin
g
Test Positioning
Develop Positioning
Design Collateral
Sep 11Aug 11Jul 11Jun 11May 11
04/13/2023 Warren Smith (703) 829 0371 15
What product management is to meAgile software development and operations
Core of Agile
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
Benefits of Agile
Quick launch (make mistakes quickly, fix them even quicker)
Supports both small and large revisions, both new and maintenance needs
Customer Focused
Most Important Components
1. Customer satisfaction2. Flexibility to change
requirements, even late in development
3. Working software is delivered frequently
4. Working software is the principal measure of progress
5. Projects are built around motivated intelligent individuals
6. Simplicity- The art of maximizing the amount of work not done - is essential
04/13/2023 Warren Smith (703) 829 0371 16
What product management is to meManaging a disparate team towards a common goal
Idea DeployGate
1Gate
2Gate
3Gate
4Gate
5Stage
1Stage
2Stage
3Stage
4Stage
5
Buyoff
Decision onBusiness
Case
PostDevelopment
Review
Precommer-cialisationBusinessAnalysis
PostImplement.
Review
Wireframes ProductRequirements
Doc
Development Testing &Validation
Full Production& Market Launch
SecondScreen
04/13/2023 Warren Smith (703) 829 0371 17
What product management is to meDeveloping a business model that makes sense
Premium Price Strategy
Absorption Strategy
Penetration Strategy
Low Price Strategy
„Follow the Free“Strategy
Financial Modeling Investor Collateral
04/13/2023 Warren Smith (703) 829 0371 18
What product management is to meDay to day operations, both strategtic and tactical
Development of new Markets or Market niches
Increase and Recovery of Market Shares
Revenue Optimization
Competitive Analysis
Recruitment and Reorg
Reputation ManagementImage
04/13/2023 Warren Smith (703) 829 0371 19
Diplomatic Management StyleEncourage consesus over authority
Make the complex simple
Influential cross discipline network
DifferentiatorsOrganized, Tactful, Energetic
Execution Oriented – always working with the end goal in mind
Experience across business unitsdesign, marketing, financial
Gantt chart mindsetSteadily making progress
Customer Focused
04/13/2023 Warren Smith (703) 829 0371 20
Product Management in Action, 3 examplesEfficient, Low Resources, Award Winning
Before After
2 releases a year 18 releases a year
No time for maintenance
Maintenance assumed in small releases
20 person development team
5 person development team
9th in class 2nd in class
No awards Best Portal Award
Before After
Single Point of Failure Shared responsibility across individuals
No time to address growing number of bugs
Time left over for website redesign AND bugs
All stateside, expensive team, $300K
Offshore 5 person team, $30,000
Patent Denied Patent Accepted (documentation)
04/13/2023 Warren Smith (703) 829 0371 21
Continuing Success in Startups across marketsApplied to Startups and Know Entities
Quick to adapt to change and new requests
Rapid Application Development, 10 week cycle
Consumer feedback during the entire process
Easy to duplicate across teams (concept, UI, programming, integration, QA, UAT, deploy)
Small team by design
Award winning
04/13/2023 Warren Smith (703) 829 0371 22
Quick ReviewHighlights and Differentiators
Broad Experience
16 years of product and operations
experience in both corporate and startup
cultures across technology and
healthcare
Results Focused Large Network Diplomatic Style
Certified in both Agile product management and web design, I have
the unique ability to design platforms that are easy to use and
drive revenue
With tenure from AOL and Network
Solutions, I am able to rely on my large and experienced network to remedy financial, marketing, investing, human resources and
operational issues
Supports consesus over authoritarian decision making,
collaboration over single point of failure
and transparent communications