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#INBOUND14
It’s Not About YOU.
Influence, Relationships and Customer-Centric Growth
Laura “@Pistachio” Fitton
Evangelist, HubSpot
Deeply silly. Fiercely optimistic.
Makes things happen from scratch.
@pistachio
LAURAFITTON
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1 Influence- Attract and Serve- 5 Quick Tips
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“Do what you love in the service of those who love what you do.”
http://www.stevefarber.com/
Influence (was)Attract attention to yourself
Provide attention & value to others
Influence (is)
Take Good AMAZINGCare of the Network You
Already Have
To grow ANY network…
Photo: http://www.flickr.com/photos/harmishhk/
BeUseful.
Listen.Learn.Care.Serve.
35
Be generous.
• the more you give, the more you get• build trust, credibility, & goodwill
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Our guiding goal is delighting customers.
Influence: 5 Quick Tips
1 DON’T @Tweet Me, Maybe?
2 Ask NOT What Influencers Can Do for You…
3 Don’t touch that RT button!
4 Credit Where Credit’s Due
5 Stay Classy
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DON’T @Tweet Me, Maybe?
Are you @Spamming?
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(Please tell me you know the next line!?)
Ask Not What Influencers Can Do For You…
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There’s a much better way to share
Don’t Touch That RT Button!
PAY COMPLIMENTS:RT right!
1. copy/paste2. cleanup3. edit4. append
http://bit.ly/RTright
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Is actually extremely good for you
Credit Where Credit’s Due
for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
THANK THE@REPORTER
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Support, don’t stalk
Stay Classy
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Don’t cross the line between
OUTREACHand
STALKING!
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Why @Tweet When You Can @Connect?
DON’T:• @Spam• Beg for attention• Ask for
… a followback… a RT or share… an @mention… help…“feedback” “check out”
DO:• Find their contact info• Earn attention• Give value and attention
FollowRT their stuffAnswer their questionsProvide helpShow what’s in it for their audience
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2 Relationships- Nurture and develop- Tell your story through the stories of others
build relationships
Anyto
Many
6.8BILLION.
Tweet Quote!
Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs
Image Credit: Fotographia Guerilla
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“The Art of Telling Someone Else’s Story”
http://bit.ly/someonesstory
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#INBOUND14http://www.hubspot.com/customers
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3 Customer Centric Growth- Put the customer in the center of everything.- Only Connect.
“Bet youcan’t eat just one!”
“Because you’re worth it.”
(you should…)
(you should…)
(have you…)
“Melts in your mouth…”
“…not in your hands”
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“Only Connect.”- E.M. Forster
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Thank you.
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Laura Fitton@[email protected]