is the mobile payments ecosystem finally here? aka. Apple Pay

1 current payments ecosystem

Merchant fees

Retailer on & off line

Card-present/ not-present rates

2 Apple Pay - the game changer

Apple negotiated discounted

merchant fees

iTunes: 800m accounts world’s largest

credit card database? (Paypal 148m)

single source of payments

Retailer on & off line

Apple negotiated further discounted card-present rates

for not-present rates

Apple Guarantees payment - location data via the NFC chip, and

biometric security

3 financial services - welcome to the ‘dumb pipe world’

“this is essentially a wash for the financial services industry: they lowered fees for Apple for the privilege of being included in Apple’s payments initiative, but managed to

put some of the transaction risk to Apple’

4 partnering with retailers

Along with the merchants and major banks like Bank of America Apple is also said to be partnering with a number of retailers for the service, including:

5 what say you, google….

6 what we think?

with Apple introducing its highly anticipated system for making in-store payments the tech giant will be following a familiar pattern: let the first movers flail with the

earliest versions of some product or service, then release a more polished version of the same idea.

!the mobile wallet in 2014 is a lot like the MP3 player in early 2001, just before the

launch of the iPod, or the smartphones available in 2006 ahead of the first iPhone. !

the tools now exist for fully functional mobile wallets, just not in a way that has won over the shopping masses.

!!

at least not yet. Apple enters the fledgling mobile-payments market with high expectations, and there are reasons to think the time is right for a breakthrough.

6 here’s why they’ll change the game

retailers are finally adopting the necessary technology to accept mobile payment.

!Apple put its own pieces in place

!people actually like mobile payments—at least for lattes and taxis

!Apple thinks like a retailer

!Apple already has the customers and their credit cards

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