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www.adyen.com
CrocsGrowing its global payments footprint
• Support both major credit cards and local payment methods.
• Easily integrate with Commerce Cloud and process payments
across all Crocs’ ecommerce markets.
• Support local languages and currencies, as well as local banking
and cash management.
The solution: Adyen’s Salesforce Commerce Cloud LINK
cartridge and global platform
Adyen offers a LINK cartridge plug-in for Commerce Cloud, which
provides a smooth integration between the two solutions. Crocs
simply opened an account with Adyen, installed the cartridge, and
made minor configuration changes to customize the integration.
“As we ran all our international ecommerce businesses on the
Salesforce Commerce Cloud platform, we were able to leverage
the LINK cartridge from Adyen to implement a standard payment
processor easily across all our markets outside the US and Canada,”
Bierman said.
Founded in 2002, Crocs is a global footwear brand that has sold
more than 200 million pairs of shoes in more than 100 countries
around the world, reaching $1 billion in annual sales in 2011.
The challenge: Consolidating multiple ecommerce platforms
Prior to partnering with Adyen, Crocs already had an established
global ecommerce presence. However, as it expanded, managing
multiple platforms across global markets became costly and
inefficient. In a move to streamline its payments-related processes
and improve the shopper experience, the company consolidated
its ecommerce website onto a single platform.
Crocs chose Salesforce Commerce Cloud (formally Demandware)
to provide a service that would enable it to develop and manage
its ecommerce websites centrally. Initially the Commerce Cloud
implementation was rolled out alongside Crocs’ legacy payment
processors. However issues arose as providers in some markets
were unable to keep pace with the required level of innovation and
customer-centricity.
To ensure it was able to deliver a consistent service across global
markets, the company needed a payments technology provider
that could:
www.adyen.com
Results: Streamlined operations, increased authorizations
The partnership with Adyen has delivered two key benefits
to Crocs.
First, the consolidation of its global payments operations
significantly reduced the costs and workload involved with the
payments function, freeing up internal resources to focus on other
valuable goals.
Second, the company’s increased support for local payment
methods, along with its deep data analytics, has helped Crocs
increase authorization rates significantly across key global markets
outside of the US and Canada.
Commenting on the relationship, Bierman said: “Adyen has
become instrumental for Crocs in its international ecommerce
expansion, and has become a trusted partner with a strong
understanding of payment methods and a commitment to
Crocs’ success.”
Furthermore, the Adyen payments platform provides a single global
solution that supports all key payment methods globally, meaning
that Crocs would have the ability to deliver a better shopper
experience by supporting local payment methods in any market
around the world. In Europe, Crocs now partners with Adyen
to support key local payment methods such as iDEAL, Giropay,
SOFORT, Mister Cash, and Finnish eBanking. In Asia, Adyen enables
Crocs to support JCB in Japan and real-time bank transfers via Inicis
in Korea. And across Europe, Australia, and Singapore, with Adyen
Crocs also offers Paypal.
Finally, the Adyen payments platform has a built-in risk management
solution, RevenueProtect, which draws on deep data analytics in
order to fine-tune the balance between stopping fraudsters and
approving genuine shoppers.
“As experts in the payment processing field, Adyen understands
risks in our markets and captures data from customers. The Adyen
team owns that level of responsibility for us, really helping us
manage our business and be successful. We depend on Adyen to
manage fraud risks,” said Bierman.
“Prior to Adyen, we weren’t able to be as local as we wanted,
especially in relation to our businesses in the Pacific. We faced
challenges supporting proprietary payment methods in Korea
and complexities with our acquiring bank in Australia. We really
needed to find another solution that allowed us to support
all these markets locally.”
Harvey Bierman, Vice President of Global ecommerce
Technology and Operations at Crocs, Inc.