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Take a look at our CEO, Ian Harris', slides from his introduction to our recent PPC Best Practice in 2014 and Beyond conference.
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© Search Laboratory Ltd 2014. All rights reserved.
Leeds T: +44 113 212 1211
London T: +44 207 147 9980
PPC Best Practice in 2014 and BeyondIan Harris – CEO
Google PPC
$50,000,000,000 ad revenue
AdWords & GDN 31% up
‘mesothelioma lawyers’ - £160
The link?
AdWords is easy
PPC
Good keywords Highly relevant ads Conversion-focussed landing pages
shedssheds onlinebuy shedssheds uk
Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
PPC
Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
Conv = £100, 10,000 searches2% CR
£1.20, #5, CTR 4%
– Conv: 8
– Cost: £480
– Profit: £320
2.5% CR, £1.50, #3, CTR 7%
– Conv: 17.5
– Cost: £1,050
– Profit: £700
25% CR
119% Profit
Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
Real-Time Bidding
Agenda
The Past, Present and Future of PPCPete Whitmarsh (Head of PPC)
Conversion Rate OptimisationMichael Hope (Analytics and Conversions Manager)
PPC Campaign Optimisation Beyond Human CapabilitiesStewart Robertson (Technical PPC Manager)
Real-Time Bidding (RTB)Paul Gill (Head of RTB)
