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Sources:1slideshare.net/RightNow/2011-customer-experience-impact-report 2parature.com/infographic-financialcustserv 3McKinsey 4White House Office of Consumer Affairs 5Forrester, The Business Impact of Customer Experience 6Bain & Company
The importance of a positive customer experience
1% of customers feel that their customer experience expectations are always met1
89% of customers stop doing business with a company after a bad experience1
It costs up to 7x more to acquire new customers than retain current ones4
The average company loses up to
30% of their customers
each year3
86% of customers are willing to pay up to 25% more for a better experience1
The high cost of churn
negative experience takes
12 good experiences to make up for it2
One
Positive business impact
Companies who lower
their customer attrition
rates
5%
Raise company profits by
up to
95%6
Enterprise companies who raise
their customer
experience score by
10%
Realize additionalrevenue of
$1 billion5
Increase their value
30%6
Companies who raise
their customer retention
rate
10%