PHYSICAL Customer Experience

75%of retailers will put tablets andsmartphones in associates’

hands to assist customer in the store.

2/3 rdsof retailers have plans to replace their

cash registers with mobile devices.

-Retail Customer Experience

DIGITAL

Customer Experience

Digitizing the Customer Experience in

2015A new year means new possibilities, and as the digital marketplace continues to grow each and every year, the physical customer experience of brick-and-mortar stores is changing to accommodate more digital tools, as well. Here, 1to1 Media takes a look at how the digital customer experience will evolve in the year to come.

By Elizabeth Elliott and Lorri Cosentino

10 billion mobile

subscribers-Google Insights

300 million

Internet-enabled televisions-Google Insights

There will be more people accessing the web using a mobile device than a wireless computer. -IDC

63%of shoppers have

downloaded retailer’s app.1/3 of those

rarely use them.-Retail Customer

Experience

79.1%of mobile social

networks in 2015.-eMarketer

86%of shoppers say

having online presence is

important,very

important,or critical.-Retail Customer

Experience

Global Smartphone

will reach2 billion

-IDC 2015by

20% of one-wayparticipation will decline and the

consumer will gain more control over

content.-Google Insights

Mobile digital assistants will have

taken on tactical mundane processes

such as filling out names, addresses,

and credit card information.

-Gartner

To read more about the digitizing the customer experience in 2015, go to: “7 Customer Experience Trends to Look Out for in 2015”

DECEMBER 2014