Influencer marketing part 2

Launching an Influencer Campaign

Choosing an Influencer for Your Marketing Campaign

Influencer Marketing Campaign: Identifying the Right

Influencers-The perfect influencer campaign

occurs when the solutions

of your business,

directly harmonize

with the fan and follower

needs of your recruited

influencer

• How do you identify the right influencers for your brand?

Compiled by author from source: clearvoice.com Image source Google Images

Influencer Marketing Campaign:Launching a New Campaign-

Research & Discovery

Strategy & Plan

What is your brand’s current perception?

What do you know about your target audience?

What is your budget? What type of campaign do you

want to run?

Compiled by author from source: business2community.com

Influencer Marketing Campaign:Launching a New Campaign-

Content creation – what type and scale?

Selection – Who can you afford to partner with?

What is your objective?

What type of content should the influencer share?

What call to action should the influencers’ audience take?

How will the campaign success be measured?

Compiled by author from source: business2community.com Image Source: Google Images

Influencer Marketing Campaign:Types of Content-

Content Curation

Product/Website

Endorsements

Co-marketing

Content Amplification

Compiled by author from source: clearvoice.com

Influencer Marketing Campaign:Expectations-

Compiled by author from source: marketingprofs.com

• The answers will help you determine which social networks to target

Align Your Internal and

External Teams

• Who is your target demographic?

Whom Do You Want to Reach?

• Engagement, conversion, share of voice?

What is Your Goal Based On?

Influencer Marketing Campaign:Defining the Relationship-

Create content- short- and long-form blog posts, interviews, multi-author posts and

video interviews

If an influencer has used your service or product in the past, ask for a testimonial

Co-marketing - Some examples of co-created content include

studies, infographics, ebooks, Twitter chats and webinars

Ask influencers to share your content on their social channels


Influencer Marketing Campaign:Establish Written Standards-

Contains profanity or

offensive language

Is sexually explicit or

suggestive or contains nudity

Is violent or derogatory to

any race, gender, or religious

group

Include Verbiage as to What Is NOT Tolerated


Influencer Marketing Campaign:Get it in Writing-

Get a Contract, Set Down Your Expectations In Writing

Then, Monitor The Type of Content Your Influencer Releases

If The Influencer Does Not Adhere to Stipulations, You Have a Legal Way to

Breach The Contract


Influencer Marketing Campaign:Compensation on a Budget-

Trading Services or Goods Or Co-marketing

Gaining a New Community of Followers

Adding Publisher Power

Capitalizing on Your Website’s Visitors

There Are Multiple Ways To Incentivize Influencers:


Influencer Marketing Campaign:The New PR-

Compiled by author from source: chiefmarketer.com Image Source: Google Images

Influencer marketing will materialize as the new version of PR

Why?

Because it’s the most targeted way to reach people where they are

Contact Us for the Full Presentation:Mediacontact USA Inc.

13575 58TH Street North #160Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Sources Cited

"4 Elements of Influencer Vetting (Part 1) - InNetwork Inc." InNetwork Inc. 2015. Web. 26 Jan. 2016. http://innetwork.net/2015/06/4-elements-influencer-vetting-part-1/

"5 Key Influencer Marketing Trends for 2016." YourStorycom. 2015. Web. 29 Jan. 2016. http://yourstory.com/2015/12/influencer-marketing-trends-2016/

“Albee, Ardeth. "The Complete Guide to Influencer Marketing: Strategies, Templates and Tools." Web. http://contentmarketinginstitute.com/wp-content/uploads/2014/06/Influencer_Marketing_eBook.pdf

The B2B Playbook: A Whole Different Game http://resources.kapost.com/rs/389-IOX-111/images/The_B2B_Marketing_Playbook.pdf?kui=vEZYmRtaV42c0UKTx3azCQ

"Creating an Influencer Marketing Campaign That Works." OPEN Forum. 2015. Web. 25 Jan. 2016. https://www.americanexpress.com/us/small-business/openforum/articles/influencer-marketing-roadmap-creating-strategic-plan-sticks/

How to Launch an Influencer Marketing Campaign: A Get-Started Guide - ClearVoice." ClearVoice. 2015. Web. 25 Jan. 2016. https://www.clearvoice.com/how-to-launch-an-influencer-marketing-campaign-a-get-started-guide/

Sources Cited

"How To Set Up An Influencer Marketing Campaign." Business 2 Community How To Set Up An Influencer Marketing Campaign Comments. N.p., n.d. Web. 21 July 2016. http://www.business2community.com/marketing/set-influencer-marketing-campaign-01500111#cEgdQyvjMKvRzSix.97

"Influencer Marketing â 2015 Trends & What's Ahead in 2016 - Chiefmarketer." ��Chiefmarketer. 2015. Web. 29 Jan. 2016. http://www.chiefmarketer.com/influencer-marketing-2015-trends-whats-ahead-in-2016/

"Influencer Marketing: The Stats You Need | Simply Measured." Simply Measured RSS. Web. 25 Jan. 2016. http://simplymeasured.com/blog/influencer-marketing/#sm.00001rkl0i9d57fn0zn0op1gbb54c

"Insights on Influencer Campaign through Social Media Listening." 2015. Web. 27 Jan. 2016. http://www.germin8.com/blog/the-challenges-in-running-a-successful-influencer-campaign/

"No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016." The Content Standard by Skyword No 5 Trend The Ins and Outs of Influencer Marketing in 2016 Comments. 2015. Web. 29 Jan. 2016. http://www.skyword.com/contentstandard/enterprise-marketing/no-5-trend-the-ins-and-outs-of-influencer-marketing-in-2016/

"Seven Tips for Generating Social Content Through Influencers." MarketingProfs. Web. 25 Jan. 2016. http://www.marketingprofs.com/articles/2016/29219/seven-tips-for-generating-social-content-through-influencers?adref=nlt012516